Science Communication Accelerator (scicomX)

Who is your target audience? This is the most important questions that needs answering when crafting a communication strategy for a research project, says Elmar Bartlmae. Elmar is the managing director and co-founder of the European Science Communication Institute (ESCI) - which is based in Oldenburg, Germany. He heads a 20+ team with whom he supports the science communication activities of EU and nationally funded research projects. In this podcast you will learn what it takes to make communication work for a research project and how social media can be used for it. 

If you are interested in Elmar's work with the ESCI please reach out to him through LinkedIN, Twitter or the ESCI webpage. 

Elmar on Linkedin: https://www.linkedin.com/in/elmar-bartlmae-41bb5423/?originalSubdomain=de

Elmar on Twitter: https://twitter.com/ebartlmae 

ESCI: https://www.esci.eu/

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The  Science Communication Accelerator Podcast aims to empower scientists,  universities, and research organizations to share more science on social  media. To do so, the podcast aims to create a knowledge hub for digital  science communication by publishing engaging and inspiring episodes  with experts in the field of social media and science communication.

Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).

You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).

Instagram is one of the largest social networks. To figure out how science communication can work on Instagram I invited Sophie Milbourne (aka. @soph.talks.science) to the podcast. Sophie is a science communication consultant and helps scientists communicate research with confidence through social media, writing, podcasts and videos. Make sure to connect with her on Instagram :-). 

In the first half of the episode we will talk and introduce Instagram and also talk about posts, reels, stories, and carousels. In the second half (from ca. min 19), we will drop 5 big picture tips and 3 practical tips. Enjoy the show :-)

People that we mention in this episode are: 

Julia Ravey (@julia.ravey.science) 

Rhiannon Morris (@scientist_rhi)

Dr. Georgia Atkin-Smith (@someblondescientist)

Samantha Yammine (@science.sam)

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication.

Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).

You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).

Twitter. A live stream of news and one of the largest social media networks. It is also one of the most appreciated networks amongst scientists. 

In this episode science communication consultant Elodie Chabrol and me will give you and overview on how Twitter works and how you can communicate your science on it. See below all the tips and tools that we mention during the episode.  I am also a student of science communication, and unfortunately I did not calibrate my microphone very well for this session. Hence, it does overdrive sometimes in the beginning of the episode. The good thing is, the quality get better in the second half. Enjoy the show :-).  

Shownotes and links:  

Hindawi Guide of science communication: https://tinyurl.com/scicommguidepdf 

Elodie on Twitter: https://twitter.com/EloScicomm  

Elodie on LInkedIN: https://www.linkedin.com/in/elodiechabrol/  

Elodie's webpage: https://www.elodiechabrol.com/ 

Elodie's Scicom and engagement list: https://twitter.com/i/lists/1172160817216872448 

Canva: https://www.canva.com/ 

Meme generator: https://imgflip.com/memegenerator 

The De-Jargonizer: http://scienceandpublic.com/ https://twitter.com/i/lists/1172160817216872448 http://scienceandpublic.com/ 

Hashtags: AcademicChatter / AcademiTwitter 

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).

You find me on Twitter (@juliuswesche), on Instagram (@juliuswesche), and on Linkedin (https://www.linkedin.com/in/juliuswesche/)

How to use and act on social media? If this is a question that you have been asking yourself, then this episode is for you.

In this episode I talk to Marcel Bogers from Uni Eindhoven who has published a correspondence in Nature with five principles for scientists on social media. They are: see and be seen, select and specialize, serve, socialize, strategize. And in this episode we will cover them all. 

You find the correspondence under the following link: https://www.nature.com/articles/d41586-021-01002-1

How to reach Marcel: 

Twitter: https://twitter.com/Bogers

LinkedIN: https://www.linkedin.com/in/bogers/

Blog: https://www.marcelbogers.com/

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication.

Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).

Science communication and social media is not an end in itself - they both are means to creating impact for scientific results, so that we are informed on how to create better societies. Julie Bayley - today's guest on the scicomX podcast - says powerful sentences like "impact of science is change outside of the academic bubble". And because of these powerful sentences and her enthusiasm for her work on impact of science, she joins us today in the second episode of the scicomX podcast. 

Julie is the Director of Research Impact Development at the University of Lincoln in the UK. While she is a trained health psychologist, she more and more slid into the world of scientific impact and is today also the director of the Lincoln Impact Literacy Institute (Lili). You will learn how this happened while listening to the episode. 

Furthermore, you will learn what scientific impact is, how it can be measured, and more importantly how researchers can increase the impact of the research that they do. 

You find Julie on Twitter (@JulieEBayley), on LinkedIN (https://www.linkedin.com/in/julie-bayley-impact/), and she also runs a blog  (https://juliebayley.blog/).

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication.

Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).

Social media is the place where the attention is. Hence, social media is one of the grand opportunities for science communication. Everyone in the developed world has a smartphone, and we all have these devices with us 24/7. To not harness social media for science communication is a loss. Hence, in this episode I sketch out how you can craft your first digital science communication strategy and what to think about if you want to step up you social media game as a single researcher or as an organization. Please find me on Twitter, LinkedIN and on Instagram or just send me an email to [email protected]. 

Looking forward to hearing from you :-).

The goal of the Science Communication Accelerator Podcast is to create a knowledge hub for science communication on social media. In this first episode I give you an overview of why I think that social media is a great ways of communicating science and I give you an overview over the first 10 episodes. 

Please reach out to me if you have any science communication or social media related questions. You can send me an email to "[email protected]" or you find me on LinkedIN, Twitter, Instagram, and YouTube. 

Thanks for tuning in and for being on this journey with me.

Launch August 24th. 

How to empower scientists, universities, and research organizations to share more science on social media?

That was a question I asked myself over the last 12 months. This question is paramount when we look at all the challenges that are manifesting around us, from the Covid pandemic to racism and inclusions issues, as well as climate change.  Yet, all too often research results that could help alleviating challenges stay in the shade, hidden in labs, behind jargon or pay walls.

Empowering researcher and universities to do more and better science communication, will not alleviate all pain, but it might allow for knowledge exchange out of which good things may grow.

Since there is no English-speaking hub for digital science communication – at least I did not find one – I thought I’ll just start one. The result is a podcast in which you will be able to learn from key people in the science communication and social media field.

The podcast will start spitting episodes on the 24th of August. Below you find the topics of the first 10 episodes. Stay tuned.

Which of the episodes sounds most interesting to you?

First 10 episodes:

1. Science communication with social media – an introduction

2. What is scientific impact – and how to increase it?

3. 5 tips how researcher can act on social media

4. Twitter – the go to platform for scicommers?

5. Instagram – more than just pictures?

6. Strategies on how to communicate a research project

7. LinkedIN – scicom on a business plattform?

8. YouTube - the go to platform for scientific hero content?

9. Brand me - Personal branding for PhD students

10. Mic drop on Clubhouse and Twitter Spaces