Tired of potential clients disappearing after seemingly positive sales conversations? You're not alone. The sales process for digital products—especially high-ticket coaching programs—often feels like navigating a minefield of objections, hesitation, and the dreaded "ghosting."

Sales expert Brooke Greening joins me to reveal her transformative VCA method (Validate, Clarify, Advance) that turns tense sales conversations into authentic problem-solving discussions. Rather than pushing past objections or manipulating prospects, Brooke shows how validation creates immediate trust: "I don't want you to waste your money either" becomes the bridge that connects you with hesitant prospects.

We uncover why ghosting happens (hint: it's about vague next steps) and how to eliminate it by ensuring two critical questions are answered before ending any sales call. You'll discover why "I'll send you a proposal" without specific follow-up plans practically guarantees prospects will vanish. Instead, Brooke teaches exactly how to create clarity that moves sales forward naturally.

For those struggling with consistent sales, Brooke distinguishes between marketing and sales problems, explaining how to identify if you're attracting qualified leads but failing to convert them. We explore the difference between surface-level objections and the deeper motivational challenges that truly drive purchasing decisions, plus when to consider creating "foot in the door" offers to build trust before selling high-ticket programs.

The episode concludes with Brooke's game-changing "Brilliant Byte"—responding to genuine inquiries within two hours—a simple practice that demonstrates your value for potential clients while giving you a significant advantage over slower competitors. 

Ready to transform your sales conversations? 

Take Brooke's Sales Conversation Assessment through the link in our show notes and start turning objections into opportunities today.

• Building Momentum Coaching
• Brooke Greening LinkedIn
• The Sales Conversation Assessment

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Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Evan, co-founder of Canyon Pickleball, shares his journey from corporate employee to entrepreneur, revealing the mindset shifts, automation systems, and tough lessons he learned along the way. His story demonstrates that success often comes to those who simply push through the "valley of despair" that all entrepreneurs face.

• Leaving the corporate world means accepting there's no safety net, guaranteed paycheck, or PTO
• The transition from idea to real business hits when you receive your first order and must deliver
• Having a co-founder provides someone to bounce ideas off of during stressful times
• Being vulnerable about your struggles is one of the strongest characteristics of successful entrepreneurs
• If you're doing something more than once, it probably needs automation or a template
• Use Toggle to track your time and see where you're actually spending your energy
• Follow the "three rule": write down what you're good at, what you want to learn, and outsource the rest
• Start before you're ready – confidence comes after taking action, not before

Use code BRILLIANT for 10% off any paddle on Canyon Pickleball. 

• Canyon Pickleball Instagram
• Evan Kuterbach LinkedIn

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Dr. Annie Cole shares invaluable insights on lead generation and client retention, particularly for solopreneurs. With powerful strategies on funnel navigation, the importance of giving value, and building lasting relationships, listeners will find clear guidance on transforming their approach to business growth.

• Importance of understanding the sales funnel 
• Strategies for building brand awareness and engagement 
• Dr. Cole's experience with increasing web traffic 
• Advantages of diversifying marketing channels 
• Significance of repurposing content across platforms 
• Value in offering free consultations 
• Creating raving fans through exceptional service 
• Leveraging referrals for sustainable business growth

Connect with Dr. Annie Cole:

• How to Get Clients Program
• www.money-essentials.com 
• Annie Cole's Instagram

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Discover how to redefine success on your own terms as I sit down with Laura, a corporate finance veteran who became a trailblazing business strategist.

Laura's Business Breakthrough program is designed for mid-career women ready to leverage their corporate expertise and venture into successful independent businesses. Through her unique journey, Laura shares the strategies and insights that empower women to turn their professional experiences into personal fulfillment and financial independence.

Transitioning from a structured office environment to the unpredictability of entrepreneurship can be daunting, but fear not—Laura shares practical strategies to navigate the early hurdles of building a business. 

From acquiring the right clients to mastering social media and prioritizing tasks, she emphasizes starting with personal, unscalable interactions to truly understand and meet clients' needs.

Whether you're an aspiring solopreneur or a seasoned professional seeking new opportunities, this episode is packed with actionable advice to help you build a successful and marketable business.

Connect with Laura:

Laura Zavelson

YouTube

LinkedIn

Instagram

Download your FREE Gen X Escape Plan

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

What if you could harness the power of energy medicine to transform both your personal life and your business? Join us as we sit down with Jodi, a transformational energy medicine practitioner, who courageously shares her remarkable journey from navigating personal challenges to embracing her true self. With a foundation in healthcare and a transformative introduction to yoga, Jodi’s story illustrates the profound changes that can occur when mindfulness and energy work are woven into the fabric of daily life. Her experiences offer a beacon of hope and a blueprint for solopreneurs seeking to overcome obstacles and align with their genuine purposes.

Discover practical techniques that can seamlessly integrate into your routine, such as the intriguing practice of "spooning the feet," which mirrors the grounding effects of walking barefoot in nature. Jodi discusses the importance of self-awareness, addressing personal beliefs, and managing emotional triggers, all within a bespoke program that combines online learning with personalized sessions. By embracing these energy practices, solopreneurs can align their energies, opening the door to personal and professional growth and unlocking new possibilities in both business and life. Listen in and learn how to align your energy for success, and create a more balanced, fulfilling life.

In this episode, she shares:
• Importance of prioritizing self-care for solopreneurs
• Jodi's transition from traditional healthcare to energy medicine
• Grounding exercises: The practice of "spooning the feet"
• Relationship between emotional well-being and business success
• Energy psychology tools for emotional regulation
• Need for recognizing and altering limiting beliefs

Links mentioned:
Jodi Anne Law Energy Healer | Keighley & Manchester
Facebook
Jodi Law | Healer 🙏 (@jodiannelaw) • Instagram photos and videos Jodi Anne Law - Energy Healing - YouTube

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Holistic approaches can feel overwhelming with all the conflicting advice out there, but Krista is here to cut through the noise. As the founder of Sprout Your Health, Krista specializes in guiding clients toward better health using a comprehensive, personalized approach. In this episode, we discuss her journey into holistic wellness, the principles behind her methodology, and how small, consistent changes can have a big impact on your health. If you’re ready to find out how she markets her SIBO Turnaround program this episode is a must-listen!

For the Nutritionists, Dieticians, and Health Coaches 

This episode provides actionable advice for understanding the interconnectedness of physical, emotional, and mental health. Whether you’re just starting your practice or new to your own health and wellness journey, this conversation is for you. 

In this episode, we discuss: 

• What inspired Krista to create her SIBO Turnaround program and the pivotal experiences that shaped her journey.
• How Krista prequalifies clients for her program, including the symptoms and criteria she looks for before enrollment.
• The biggest differences between trying to manage SIBO independently versus working with an expert like Krista for personalized support.
• How Krista tailors her SIBO Turnaround program to individual client needs and why personalization is a game-changer.
• Krista’s advice for nutritionists and gut health experts on creating impactful programs and connecting with clients effectively.

Links mentioned in this episode:

• Sprout Your Health
• SIBO Turnaround Method Program

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Imagine walking into your kitchen with a plan that doesn’t just simplify your cooking, but transforms it. This week, we’re diving into the world of gut-friendly foods with the Where to Buy It? eBook that’s shaking up how we think about sourcing ingredients. Whether you’re a seasoned health enthusiast or just dipping your toes into scratch cooking, this episode promises to intrigue and inspire fellow nutritionists and health coaches.

Introducing the Where to Buy It? eBook

Today, I sit down with Jennifer Scribner, a Functional Nutritional Therapy Practitioner and Founder of Body Wisdom Nutrition. She helps people restore their microbiome in mid-life to address complex digestive, skin, and autoimmune conditions. She is also the author of several books, a gut-centered food buying guide and from mac and cheese to veggies, please which helps children eat new foods and end picky eating forever.

We dive into how her Where to Buy It? eBook not only simplifies the sourcing process but also encourages cooking from scratch, promoting better health and greater control over ingredients. Whether you’re navigating specialty grocery stores or farmers' markets, this Where to Buy It? eBook is designed to be the ultimate resource for gut-friendly eating.

In this episode, we discuss: 

• How the Where to Buy It? eBook addressed gaps in the market
• The biggest challenges or frustrations her clients were facing when it came to sourcing ingredients
• How her clients' experiences influenced the creation of her eBook
• The vetted list of brands Jennifer trusts to source high-quality ingredients 
• The dangers of misleading marketing in the health food industry
• How to find a balance between affordability and providing a high-value digital product

Links Mentioned:
Connect with Jennifer on Instagram
Body Wisdom Nutrition

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Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Meet Jan Ditchfield, who has over 25 years of experience in sales, marketing, and business growth—and a background in the nonprofit world where she raised more than $25 million. In this episode, she pulls back the curtain on her Profit Formula, a program designed to help women entrepreneurs consistently reach 10k months. But it’s not just about the numbers. Jan believes in consent-based selling, cultivating genuine trust, and designing customer-centric programs that align with personal values for both impact and financial success. Let’s dive into how you can master one niche, serve your audience ethically, and build a sustainable business that feels good every step of the way.

In this episode, we discuss: 

• How to use consent-based selling as a foundation for building trust with your audience
• The importance of mastering one niche and designing customer-centric programs
• Why aligning your business strategies with personal values can boost both impact and income
• Jan’s Profit Formula for achieving consistent 10k months—and the mindset shifts needed to make it happen

Links mentioned in this episode:

• The Profit Formula 
• Connect with Jan Ditchfield
• Find the Perfect Name for Your Digital Product

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Some digital products fly off virtual shelves while others gather dust. In this episode of Brilliant Ideas, we’re tackling the two biggest keys to creating a product that sells: knowing exactly who you’re speaking to and delivering outcomes they can’t resist.

I’ll share a simple but powerful strategy to define your ideal customer—down to their pain points, goals, and decision-making process. Plus, we’ll explore why people buy results, not products, and how to position your digital offer as the bridge between their struggles and their dream outcomes.

If you’ve ever felt stuck on how to create something that resonates and converts, this episode is packed with actionable insights to get you there. Tune in, take notes, and prepare to develop digital products that sell themselves!

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Managing time as a mom and solopreneur can feel like an impossible juggling act, but it doesn’t have to be. In this episode of Brilliant Ideas, I’m joined by Marisa Lonic, Founder of Mama Work It, time management coach, author, and creator of the Time Momagement program. Marisa shares her journey from corporate life to entrepreneurship, offering actionable insights for moms striving to balance their personal and professional lives.

We dive into the strategies she teaches in her Time Momagement program, from creating a sustainable work-life balance to overcoming mom guilt and prioritizing self-care. Whether you’re trying to squeeze more hours into your day or want to feel more in control of your time, this episode is packed with advice to help you thrive in all areas of your life.

What You’ll Learn:

• How to use the principles of Time Momagement to master your schedule.
• Insights from Marisa’s transition from corporate to entrepreneurship.
• Strategies for creating harmony between work, family, and personal care.
• Practical tips for overcoming guilt and prioritizing yourself.

If you’ve ever wished for more time in your day, this episode is a must-listen!

Links Mentioned:
www.mamaworkit.com
www.marisalonic.com
Instagram
Facebook
Linkedin
Pinterest
YouTube

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]