The cool thing about Lindsay’s approach is how she bridges that gap between copy and content. When we talk about “copy,” we usually mean words that make people want to take action—like the stuff on your website that convinces someone to sign up, buy, or get in touch. “Content,” on the other hand, is a bigger umbrella—it can be blog posts, podcasts, social media posts, even random musings that pop into your head on that dog walk. What makes Lindsay’s approach so refreshing is that she sees value in both.

And let’s be real: most of us didn’t start our businesses thinking, “Gee, I can’t wait to become a full-time content creator!”. We suddenly realize that to stand out, we actually have to talk about what we do—Cue the frustration, right? Lindsay’s remedy is that curiosity-fueled storytelling: pay attention to your own scrolling habits, watch what kinds of emails make you click (or instantly delete), and figure out the quirkiest, most authentic ways to share your expertise. There’s nothing wrong with going against the grain—especially when the “grain” might just be a pile of outdated trends.

In this episode, you'll find: 

• The copy vs. content debate
• Exploring the concept of positioning your online presence as a “comfort account”—the go-to place your audience continually revisits for insights, entertainment, or a sense of connection.
• Hear Lindsay’s tips on how to market your business (even if you’re not a “marketing person”) by tapping into simple, authentic ways to share your expertise.

Links mentioned in this episode:

• Lindsay Smith Creative

Connect with Lindsay:
Instagram

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Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

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 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Feeling stressed, stuck, or overwhelmed running your business? You’re not alone. In this episode of Brilliant Ideas, I sit down with Ashlee Livingstone, a breathwork facilitator who’s dedicated to helping solopreneurs like you find calm, clarity, and creativity. Breathwork isn’t just about deep breathing—it’s a powerful tool to manage stress, regulate your nervous system, and boost your decision-making skills.

Ashlee shares how her breathwork membership program provides flexible support for busy entrepreneurs through regular live sessions and on-demand recordings. Whether you’re navigating high-pressure moments or just trying to stay focused, breathwork can be the secret weapon your business needs.

What You’ll Learn in This Episode:

• The surprising benefits of breathwork for stress relief and emotional stability.
• How consistent practice can enhance creativity and decision-making.
• An inside look at Ashlee’s membership program designed for busy solopreneurs.
• Why breathwork is a practical tool for maintaining focus and reducing overwhelm.

If you’re ready to exhale the stress and inhale a little clarity, this episode is a must-listen!

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Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Email marketing doesn’t have to be overwhelming or intimidating—just ask Anna, an email marketing strategist who’s mastered the art of turning inboxes into income. In this episode, Anna shares her inspiring journey of relocating back to Vietnam and how it’s shaped her perspective on work-life balance and entrepreneurship.

We dive into her signature program, Email to Income, a comprehensive course designed to simplify email marketing for solopreneurs. Whether you’re struggling with tech setup, lead nurturing, or converting emails into sales, Anna’s insights will help you approach email marketing with confidence and ease.

What You’ll Learn in This Episode:

• How Anna’s Email to Income course simplifies email marketing for solopreneurs.
• Lessons on achieving work-life balance while running a business from abroad.
• Strategies to make email marketing less intimidating and more impactful.
• The power of lead nurturing and how email can become your best sales tool.

If email feels like a chore, this episode will inspire you to rethink your strategy and show you how email can be a powerful, income-generating tool. Don’t miss it!

Visit Anna's Website: yellowdotmarketing.com
Join her Email to Income Course
Connect with Anna on Instagram

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Does social media feel like a never-ending to-do list? Between keeping up with algorithms, chasing trends, and posting consistently, it’s easy to feel overwhelmed. But what if there was a way to make it work for your business without the stress?

In this episode of Brilliant Ideas, I’m chatting with Emily Nelson, social media strategist and founder of Brandakin Social Media. Emily shares how her innovative membership, Brandakin Besties, is changing the game for business owners who need affordable, personalized social media support.

We dive into:

• The biggest social media challenges and how to tackle them with consistency and creativity.
• How Brandakin Besties helps businesses stay strategic without burning out.
• Why personalized support keeps members engaged and feeling valued.
• Emily’s tips for balancing value and affordability in membership offerings.

If you’re ready to simplify your social strategy and show up with confidence, this episode is a must-listen!

Connect with Emily on Instagram
Join the Brandakin Besties Community

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

What if your brand could connect with your audience in a way that feels so real, it’s like you’re speaking directly to them? That’s the magic of finding your true brand voice—and it’s exactly what we’re exploring on this week’s episode of Brilliant Ideas.

Join me as I chat with Steph Laffy, a creative copywriter and brand voice strategist who’s helping businesses transform their messaging into something truly authentic and unforgettable. Her unique Voice on the Rocks sessions uncover the heart of a brand, making it easier than ever to craft content that stands out and speaks your truth.

In this episode, Steph shares:

• How to uncover and refine your brand voice using linguistic analysis.
• Why authenticity and emotional connection are the secret ingredients to effective messaging.
• Practical steps to document audience feedback and embrace your natural communication style.

Find Steph on Instagram

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]

Ever wonder how people take an idea from “Hmm, maybe?” to “Holy crap, this works!”? Or how they build courses, memberships, or eBooks that don’t just sit there collecting virtual dust but actually sell and make a real impact?

Alyssa Bellisario, a Professor turned Digital Product Strategist, spent years helping coaches, consultants, and service-providers like you turn those lightbulb moments into courses, coaching programs, memberships, or eBooks, and coaching programs to successful scale and grow their businesses to $20K+ months and beyond. 

Each week, I chat with solopreneurs who’ve been in the trenches—figuring out how to sell without feeling salesy, navigating tech meltdowns, and surviving the rollercoaster of running a one-person business. We’re talking real stories, practical tips, and maybe a few “What were they thinking?” moments along the way.

Whether you’re launching your first offer or trying to scale without losing your sanity, this podcast is here to show you that turning your idea into income isn’t as complicated (or scary) as it seems.

So, grab a coffee—or in my case, tea—and let’s turn those brilliant ideas into digital products your audience will love. New episodes drop every Monday, so hit play and get ready to laugh, learn, and maybe even launch.

Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey. 

Get on the list HERE

Ways to Work With Me

If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market. 

Book your 15-min call HERE

Rate, Review, & Follow on Apple Podcasts

 It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode! 

And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!

Let's Connect on Instagram
yeslab.ca

This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]