Science of CX

Do your potential customers know why they should be buying from your company? 

Is your Message crystal clear?

Glenn has been working in the Sales and Marketing fields for more than 25 years. He specializes in Messaging and Personal Branding.

Glenn helps his clients develop their Unique Selling Proposition (USP) and Message so that                                                                      their company and products can stand out versus competitors.

Key Takeaways.

• Why people refer to Glenn as the message master. 
• Glenn’s background history. His experience working in the Cosmetic industry, and tips on how to make a product stand out and speak for itself. 
• The best approach when it comes to messaging on website pages and the common mistakes people tend to make in this area.
• Being intentional with the messaging and the mapping on your website as opposed to creating a website in haste. 
• The parallel relationship between a good elevator pitch and a good landing page.
• Why companies and businesses should focus on differentiation.
• Pitching 101: Before making any pitch, learn to regularly ask yourself why your company, product, or service exists and what it will do for the customer that's not being done already.

Connect with Glenn

LinkedIn - https://www.linkedin.com/in/glennrudin/ 

Website - https://www.alwaysbeencreative.com/ 

Instagram - https://www.instagram.com/glenn_rudin_message_master/

Ravi Pratap is the co-founder and Chief Technology Officer of Mobstac, a QR code generator and mobile marketing platform, where he is responsible for all technology strategy, product innovation, and engineering execution. 

Prior to starting MobStac, Ravi spent four years at a technology startup, Hillcrest Labs, where he was one of the earliest engineers on the team, and also served as an Associate in Morgan Stanley’s Technology group.

Ravi went to undergrad at the Indian Institute of Technology, Madras where he received a Bachelor of Technology, and also holds an M.S. in Computer Science from Washington University in St. Louis.

Key Takeaways.

• Exploring what a QR code really is and how it can help businesses and brands. 
• Connecting the physical and digital world as a way to satisfy the consumer’s need for information. 
• The power of leveraging QR codes to connect consumers and clients directly to information. 
• How companies were using QR codes during the pandemic; Making transactions faster & safer, ensuring timely delivery of information, analyzing consumer behavior, and marketing/selling of more products. 
• Convenient places you can put your QR codes on e.g business cards, websites, product packages and on social media. 

Connect with Ravi. 

LinkedIn - https://www.linkedin.com/in/ravipratapm 

Website - https://www.mobstac.com/ 

Twitter - https://twitter.com/ravipratap

Heather H. Bennett is a marketing strategist and personal brand coach that lives and works in Chicago, Illinois.  

Drawing from over 20 years of experience in brand marketing, research & development and personal branding, Heather brings a unique spin to understanding how a personal brand can impact business and personal goals. 

Her social media strategy expertise has been used by professionals and entrepreneurs in areas as diversified as financial wealth management and law to non-profit and professional speaking, education and consumer products to technology and start-ups.  

Heather's latest book, Fun and Fulfilling Careers One Question at a Time can be found on Amazon in paperback and eBook.  To read the bestseller that reached  #1 Job Hunting and #1 Careers as well as #2 Entrepreneurship and #2 Business Development, visit the book page on Amazon.com

Key Takeaways

• How personal branding can help in your professional corporate and business relations. 
• Online profiles: Why it’s important to tailor your social media profiles to match your interests and personality. 
• The core building blocks of personal branding i.e . Self awareness, mindset and planning. 
• How simple activities such as hobbies and volunteer work can lead into a more fulfilling professional life. 
• The face of an organization is always the founder or can it be someone else e.g the COO?
• Practical life lessons from your career to help you understand yourself better. 
• Learning to leverage your old corporate networks when you shift to entrepreneurship 

Connect with Heather

LinkedIn - https://www.linkedin.com/in/heather-h-bennett/ 

Website - https://creativebrandcoach.net/ 

Website - https://heatherhbennett.com/ 

Twitter -   https://twitter.com/creativebrandch

Will is the Co-Founder and CEO of BellaVix. He has 8+ years of experience working in eCommerce. 

Will has also been fortunate to work with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. 

Will’s company, BellaVix works with established consumer brands and private labels in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. 

Key Takeaways.

• The Ecommerce landscape today
• What Amazon has to offer brands that are trying to establish their presence or scale their operations. 
• The typical steps that a brand has to undertake to get started on Amazon
• How the Amazon inventory system works and tips to get your inventory cleared faster
• How Customer experience and the buyer journey are monitored on Amazon 
• Addressing customer feedback and post-purchase email sequences
• Amazon’s system of converting sales into positive reviews
• The importance of showcasing both positive and negative reviews
• How word structure, title search formulas, warranties, guarantees, and imagery plays a major role in improving conversion rates

Connect with Will

LinkedIn - https://www.linkedin.com/in/willhaire 

Website - https://www.bellavix.com/ 

Twitter - https://twitter.com/MarketingChimp1

Peter H. Christian was a founding partner and president of espi, a business consulting firm in Northeastern PA. Previously he was an Executive at Crayola Corporation. 

He has worked with 300+ clients in business development, profit improvement, operations, IS selection and implementation, and Project Management. 

Peter has 40+ years of experience in strategic and facility planning, CI, lean, and supply chain. He has helped companies to realize millions of dollars in cost reductions and profit improvements adding and retaining thousands of jobs. 

He has authored the Amazon bestselling business books, “What About the Vermin Problem?” and “Influences and Influencers” and is published in a variety of professional magazines. 

Key Takeaways. 

• Peter’s consulting firm ESPI, and its impact in different companies. 
• How Peter and his team identify and deal with common trends and patterns that cause organizational problems. 
• Why companies that avoid making improvements and adapting to change will lag behind in competition. 
• The dangers of relying on a few individuals who have valuable, irreplaceable skills. 
• Investing in a knowledge sharing system. 
• How to work with the different types of personalities in the workplace. 
• Learning to peacefully resolve conflict that may arise in the work environment. 
• Life and business lessons that Peter has learned in the different roles he’s taken throughout his career.  

Connect with Peter

LinkedIn - https://www.linkedin.com/in/peter-christian-2723b69/ 

Website - https://petechristianbooks.com/ 

Books - https://www.amazon.com/What-About-Vermin-Problem-Practices/dp/1543994008/ 

Mike Hicks is a B2B software marketing veteran and recognized digital transformation thought leader with 20+ years’ experience leveraging technology to help global teams increase productivity and fuel innovation. 

As CMO of Beezy, Mike leads all marketing efforts, including bringing new products and services to market. 

Mike has led several tech companies through periods of significant transition, including mergers, acquisitions, and rapid growth.

Key Takeaways. 

• Defining Intranet technology and how it has evolved through the years. 
• Designing the four pillars that constitute a working intranet system. 
• How to ensure flow of information in an organization. 
• Understanding why the modern intranet system is advantageous for information sharing and task assortment. 
• How Mike and his team at Beezy solve internal business communication challenges from the primary objectives 
• How organizations can develop, gather, store and incorporate knowledge or information into their systems in a format that they can digest or process. 
• Remote workers, employee engagement, and employee experience; Intranets role in the future digital workplace.
• How the pandemic has caused  companies to embrace remote working.  

Connect with Mike 

LinkedIn - https://www.linkedin.com/in/mike-hicks-159b292/ 

Website - https://www.beezy.net/ 

Twitter - https://twitter.com/mike_hicks 

Michael Buzinski is the Founder and CEO of Buzzbizz Media, an award-winning multimedia and marketing firm dedicated to the needs of small to medium-sized businesses, and nonprofits.

He’s a USAF veteran and life-long entrepreneur. Dubbed a “visionary marketer” by the American Marketing Association for thought leadership in search marketing.

He’s the author of The Rule of 26, a book where he shows readers the most direct approach to attaining your digital marketing objectives. 

Key Takeaways. 

• What is the rule of 26? And how does it answer the digital marketing questions for service-based businesses?
• How you can drastically increase your business by 26%
• Why learning to be honest and clear about your niche is the best way to attract qualified customers. 
• Why businesses should not rely on one Lead source system to generate profitable leads
• Valuation enhancement for service-based businesses
• The importance of owning your own lead source. How it can help you control traffic efficiently and add value to your business
• The key differences between a marketing firm and a lead generation firm. 
• Adding a unique personal touch to distinguish your business from the big business. 

Connect with Michael. 

LinkedIn - https://www.linkedin.com/in/michaelbuzinski/ 

Website - https://buzzworthy.biz/ 

eBook - https://ruleof26.com/ 

Michael’s journey is not dissimilar to that of millions of people around the world. He grew up in chaos. His mother was a drug addict and alcoholic, whilst his father abandoned him when he was barely 2 years old. 

Michael's step-father was hyper abusive, and the kind of guy that you pray never enters your life. By the time he was 11, Michael had been entirely stripped of his childhood. Between the beatings, belittlement, molestation, and homelessness he was ready to kill himself. 

Flash forward to his adult life, Michael’s businesses were booming, but everything else around him was in shambles. He was addicted to sex, porn and love, he was drinking and getting stoned every day, and seeking validation from every external source he could find.

Then one day everything changed.

Michael decided in a single moment that everything had to change. Fast forward 6 years and he’s the happiest and healthiest that he's ever been.

Today he educates people around the world on the effects of trauma and how to get out of THE VORTEX, take their lives back, and become the person that they know they are. 

Key Takeaways. 

• The different types of traumas that children pass through when they are young. 
• How Childhood trauma manifests during adulthood. 
• Why taking the first step is all that matters when it comes to self-healing. 
• Getting real. How to get rid of the addictions, habits and false beliefs that hold you back from what your true self. 
• How to let go of the victim mentality. 
• The steps involved in the road to recovery. 

Connect with Michael

Linkedin - https://www.linkedin.com/in/traumasurvivormentorandcoach/  

Website - https://www.thinkunbroken.com/  

Facebook - https://www.facebook.com/MichaelUnbroken/  

Instagram - https://www.instagram.com/michaelunbroken/?hl=en  

Podcast - https://podcasts.apple.com/us/podcast/id1477432473

Howard Tiersky is the author of the WSJ bestselling book Winning Digital Customers: The Antidote to Irrelevance. He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry.

In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360.

Key Takeaways

• Defining digital transformation
• Factors that have accelerated digital transformation and how it has affected our personal and professional lives. 
• How business leaders should digital transformation. 
• How companies can use digital transformation to gain a competitive edge over rival companies or businesses 
• Preparing to expect the unexpected.
• How digital transformation has affected employee behavior and their ability to embrace change.
• Howard takes us through the different types of digital transformation projects that he’s been involved in.
• The debate around augmented reality and whether or not it's relevant to the live events domain.

Connect with Howard

LinkedIn - https://www.linkedin.com/in/tiersky/  

Website - https://www.howardtiersky.com/  

Twitter - https://mobile.twitter.com/tiersky  

Facebook - https://web.facebook.com/h.tiersky/?_rdc=1&_rdr 

Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, and founder of Denali Consulting helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self-sufficient business that is an asset. 

He especially enjoys helping entrepreneurs earn healthy double-digit profitability AFTER paying themselves commensurate for their roles!

Key Takeaways. 

The business side of healthcare. 

How to gauge if your business is successful or not when it comes to physical therapy and healthcare in general.

The importance of delivering a good patient experience and earning great reviews from customers.

Dr. Lance’s experience working in sports physical therapy with semi-pro ball teams. 

Improving patient engagement all through every touchpoint. 

Dr. Lance elaborates more on his consulting style and what his mastermind program entails.

Connect with Dr. Lance

LinkedIn - https://www.linkedin.com/in/lance-knaub-aa600519/ 

Website - https://www.denaliconsultingteam.com/ 

Instagram - https://www.instagram.com/drlanceknaub/