Science of CX

Michael Solomon is a professor of marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also a marketing consultant and published Author of the most widely used book on consumer behavior in the world, “Buying, Having, and Being.”

A thought leader in marketing and advertising, Michael’s presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. 

Michael is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.  

He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on five continents and received rave reviews.

Key Takeaways. 

• How Consumer behavior changed over the last couple of years. 
• Why consumers tend to go for long-term, well established business brands. 
• How the pandemic has affected consumer behavior and expectation. 
• Understanding the ever-changing consumer behavior; and why it’s a bad idea to over-promise when marketing. 
• The rise and power of influencer marketing. 
• How to modify your marketing strategies so that they fit in today's modern society
• Ramping up customer engagement. How to turn bored customers into brand fanatics. 
• Learning to take care of the loyal customers first

Connect with Michael 

Website - https://www.michaelsolomon.com/ 

LinkedIn - https://www.linkedin.com/in/michaelsolomon/ 

Twitter - https://twitter.com/mikesolo 

Facebook - https://www.facebook.com/Michaelsolomonwhywebuy/

Ryan J. Warriner is the Director and Executive Coach of Professional Presentation Services. With over a decade of professional speaking experience and expertise, Ryan has mastered the science and art of presentations. 

He has developed a compassionate, strategic, highly effective approach to speaking and presenting. 

Ryan enhances organizational success and maximizes performance through advanced coaching and training strategies. He empowers corporate professionals to optimize their communication and ultimately, their effectiveness.

Key Takeaways. 

• How modern technology has led to the erosion of vital interpersonal communication skills. 
• How to showcase your leadership and communication skills when making a presentation. 
• Analysing and understanding your audiences. 
• Killer introductions as a way of commanding your audience’s attention. 
• Choosing the right language to communicate in. 

Connect with Ryan

Website - https://www.professionalpresentationservices.com/ 

Email - [email protected]

Daniel is an entrepreneur, podcaster, best-selling author, and speaker.  

He’s the owner of Quest Education, a company that helps entrepreneurs obtain capital for their companies, pay off high interest debt and make money tax free using a self directed retirement account.

Looking for where could you use some extra funds right now to help your business grow?  Then listen in. 

Key Takeaways;

• How you can access money in your retirement account. Penalty and tax free.
• The downside to setting up a solo 401k with bigger wall street based companies as compared to having a self directed account. 
• Where and how to invest 401K money. 
• The two ways you can access the money from a solo 401k account. 
• Major concerns in regard to retirement money. 
• How Daniel’s business model and quest education scale. 

Connect with Daniel 

Website - https://www.danielblue.me/ 

LinkedIn - https://www.linkedin.com/in/daniel-blue-5b1339113/ 

Facebook - https://web.facebook.com/people/Daniel-Blue/100026753792739/ 

Podcast - https://podcasts.apple.com/us/podcast/how-winners-win/id1554021186

Alan Lazaros is a professional speaker & business coach specializing in helping businesses maximize their growth, impact & profitability online. He is also the Founder & Host of Next Level University, a Global Top 100 Self-Improvement podcast. 

Alan’s core belief is a heart-driven approach to inspiring, motivating & educating others on what it really takes to get to the next level.

Key Takeaways; 

• How Alan helps his clients optimize their personal lives and business to the next level. 
• How to get out of your comfort zone by overcoming your fear of uncertainty. 
• Being specific about your goals and how to achieve them. 
• Focusing on long term results as a way of motivating oneself. 
• Rising above the competition. How to focus on quality as a way of promoting your products and services. 
• Sticking to your core values as a way of branding your business. 
• Envisioning The perfect customer experience - Keeping your customers uninformed about the obstacles and challenges in regard to the production of your goods or services. 

Connect with Alan. 

Website - https://www.nextleveluniverse.com/ 

LinkedIn - https://www.linkedin.com/in/alanlazarosllc/ 

Twitter - https://twitter.com/alazaros 

Podcast - https://podcasts.apple.com/us/podcast/next-level-university/id1221110027

Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing.

James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. 

He cuts through the noise and with a plain-spoken style, helps business owners understand how they can use their website and digital marketing to grow.

Key Takeaways;

• Why it’s important to focus on your smallest circle of customers that generate most of your leads. 
• Sealing the deal. Effective ways to speak to all your potential and current clients. 
• How to make your best customers feel appreciated and prioritized. 
• The 5 different ways in which best customers contribute revenue
• The relationship marketing mindset shift. 
• Website marketing. How to ensure that your web pages have all the required elements. 
• Inspiring your sales team as a way of improving customer experience. 
• Creating content for both loyal and prospective customers. 

Connect With James. 

Website - https://inn8ly.com/#why-inn8ly 

LinkedIn - https://www.linkedin.com/in/jameshipkin/

Michael Epstein has served as CMO of multiple Ecommerce Brands, where he leveraged mailing as a way to  improve customer loyalty, retention, and profitability. 

He’s now a principal at PostPilot,  a platform that allows entrepreneurs, retailers and organizations to send personalized postcards and handwritten cards automatically and at scale. 

Key Takeaways. 

• PostPilot, and the ability to send targeted, handwritten postcards without much effort. 
• Leveraging postcards to rise above the digital noise. 
• Integrating and personalizing postcards into any marketing strategy. 
• Customer acquisition and retention. How to place processes in place to ensure flawless results in your marketing campaigns. 
• Sending prospective messages without arousing any suspicions from your potential clients. 

Connect with Michael. 

Linkedin - https://www.linkedin.com/in/mepstein1/ 

Website - https://www.postpilot.com/ 

Dr. Ty Belknap is a techy-nerd internet marketing coach, SEO specialist, introvert and author. 

The first book he co-authored, Special Edition Using Windows 98, became an Amazon.com best-seller. He also has three degrees in leadership, including a Doctor of Strategic Leadership in Life Coaching.

Dr. Ty is the author of three books: Leadership for Introverts, Timeless SEO Secrets that Search Engines Don't Want You To Know About, How To Get Exploding Referrals Through Networking. He is the founder of Port Bell SEO, where helps entrepreneurs and businesses with SEO and internet marketing.

Key Takeaways 

• Defining what SEO is, and the best ways you can approach it. 
• How staying Local boosts your chances of being at the top of search engines. 
• Content creation. What to put on your website and blog posts. 
• Consistency in article writing and publishing. 
• How to find out whether or not your website is ready for SEO
• Three tips to help your company rank better and get more customers

Connect with Dr. Ty

LinkedIn - https://www.linkedin.com/in/portbell/ 

Website - https://www.portbell.com/ 

Twitter - https://twitter.com/MycoachTy

Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. 

He has been called “the guru’s guru,” as he is regularly called upon for advice from industry leading CEO’s, New York Times Best Selling Authors, and Silicon Valley startups. 

He loves helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and reach goals they never believed possible. 

Wayne’s work directly influences more than a quarter million entrepreneurs annually through his blog, books, and training programs.

Key Takeaways. 

• Learning through experience. How Wayne earned himself Sales skills through hard work. 
• The importance of culture in building a high performing business environment. 
• Engineering the selling process as a way of improving customer experience. 
• Why your website has to match your business culture. 
• How to always receive feedback from all your customers. 

Connect with Wayne

LinkedIn - https://www.linkedin.com/in/fireyourself/ 

Website - https://www.uglymugmarketing.com/ 

Danna Olivo is a business growth strategist, serial entrepreneur, and public speaker who has over 35 years of experience in the architecture and construction business. 

Commonly referred to as The Business Birthing Specialist, Dana is also the founder and CEO of MarketAtomy Academy, a vehicle she uses to work with small and medium business owners (SMBs) to help them build an infrastructure for scalable growth.

Key Takeaways

• How to get over the hump of figuring out your market by learning to identify and reach your target audience. 
• How MarketAtomy Academy targets and helps micro entrepreneurs turn their prospective customers to raging fans. 
• The outside-in approach of working your way from the customer into the business. 
• The vital role that Teamwork plays in the journey map of a business. 
• Staying in touch with the customer in order to gauge the various changes in demographics, population or technology that may affect the customer’s decision to purchase a product or service. 

Connect with Danna

Website - https://www.marketatomy.com/ 

LinkedIn - https://www.linkedin.com/in/dannaolivo/ 

Twitter - https://twitter.com/dannaolivo 

Email - [email protected] 

 Flip Brown is the Founder and Owner of Business Culture Consultants. He runs his organization with the sole objective of helping good people in great organizations get better results through management consulting, executive coaching, and team facilitation services. 

Are you the owner or leader of your business, company or organization? If so, then tune into the  show and listen in as Flip provides you with the options to improve your workplace culture.

Key Takeaways. 

• Why most company executives are always hesitant to address issues concerning culture
• Culture Training. The reason why so many of them are unsuccessful, with the employees resetting back to their default culture despite having been empowered with new information. 
• Key indicators that your business needs the services of a business culture consultant. 
• Supportive confrontation and how it links into better conflict management skills. 
• Slowly implementing new behaviour into an organization to create better business culture and enhance customer experience. 

Connect with Flip 

Website - https://businesscultureconsultants.com/ 

Twitter - https://twitter.com/FlipBrownVT 

LinkedIn -  https://www.linkedin.com/in/flipbrown/ 

Email - [email protected]