Talking about science can either build your credibility—or blow it up.

In this episode, Martin breaks down how chiropractors should (and shouldn’t) communicate about science, especially on social media.

You’ll learn:

• Why social media is a marathon, not a sprint

• How to use Robert Cialdini’s 3-step framework to build trust

• Why science is the new currency of authority—and how to spend it wisely

• The danger of overselling (and why restraint actually wins more people over)

If you want your community to see you as credible and care about chiropractic, this is essential listening.

To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/

To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]