Scientific Sense ® by Gill Eapen: Prof. Pinar Yildirim is Associate Professor of Marketing at the Wharton School and Associate Professor of Economics at Department of Economics of the University of Pennsylvania. She studies media, technology, and information economics and focuses on applied theory and applied economics of online platforms, effects of technology and AI, social and economic networks, media bias, and political economy.
Managing Automation in Teams, Social Media and Political Contributions: The Impact of New Technology on Political Competition, Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?, Negative Advertising and Product Design, and Implications of Revenue Models and Technology for Content Moderation Strategies
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