In Episode 42 of Scoreboard, host Chris Titley chats with WNBL CEO Jennie Sager about her whirlwind first 100 days in the role, her global career across sport, tech, and television—and how she plans to take women’s basketball in Australia to the next level.
Jennie reflects on her sliding doors moment that brought her to Australia, her start in broadcast TV, helping launch Twitter in Asia Pacific, and now blending all of that into building a league that connects deeply with fans, players, and future stars.
She unpacks everything from athlete pathways and grassroots growth to tech innovation, community engagement, and the role of marketing in making Opals household names.
With expansion plans on the horizon and a powerful leadership team (hello, Lauren Jackson), Jennie brings passion, clarity, and big vision to the job.
🗣️ Bold leadership, real talk, and a mission to turn jerseys into everyday wear and courts into communities.
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