For years Scott McKain has led audiences and his consulting clients how to become distinct and different in a crowded marketplace. His approach is simple yet most companies won't do it - what are the extra things you can do to remain memorable to customers and how can you incorporate them into your business? Most people will claim their expertise is all they need to secure business, not the small, additional customer service items. That's where they're wrong. In a crowded and competitive marketplace, standing out requires more.

Show Sponsors:

• E3 Termite & Pest Control
• Roy Lewis Construction
• Allison Horner - State Farm Agent
• Angelo DePaola - The Coastal Connection Realty
• Persons Services Corp
• Seth Cherniak - Jeffrey Matthews Financial
• Bill-E's Bacon
• Roosters Restaurant in Downtown Mobile, Alabama
• Bay Business News

Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.

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