ScratchThat

While the adage “location, location, location” still holds true for residential properties, design is playing an ever more important role as homes are becoming more efficient, compact and central to the action. In this episode, Emily chats with two employees at global design and architecture firm Gensler: Brooks Howell, Residential Leader and Principal, and Stephanie Wherry, Technical Designer. They share the important design elements and newest trends we’re seeing in the residential and commercial spaces.

From 3D printed homes to micro-units and communal living, there are certain design techniques that can add value to a property and to those living in it. It’s not about square footage; it’s about creating a space that brings people together and makes them feel happy. By understanding the importance of design, especially in smaller spaces, agents can better help their customers make the right moves to get the most value for their homes.

Follow Gensler on Twitter at @Gensler_design for more insight on design and space; and Brooks on LinkedIn and Stephanie on Instagram at @wherrystephanie.

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Marki Lemons-Ryhal is a force of nature who has taken social media by storm. As an instructor, keynote speaker, and author, she has helped thousands of REALTORS® learn the true skills of using social media to generate leads and business. You don’t need to be a natural at using these tools to make them work for you. All it takes is commitment, scheduling and a non-sales approach to make social media help grow your business.   

If you feel like you’re shooting in the dark when it comes to using social media for your business, this episode is for you. A natural teacher who speaks frankly and from the heart, Marki demystifies social engagement so that you feel empowered to make it a powerful tool in your business. She breaks down the numbers on the number of leads you need to make the income you want, how to schedule your social media activity so it’s serving your business, and the kind of valuable content you should share to attract potential clients.   

Naturally, you can find Marki on all major social media channels at @markilemons, listen to her podcast here, and you can get more insight from her at MarkiLemmons.com.  PLUS, Marki shared her daily Social Media Strategy Checklist and a 7 Day Social Media Guide for Sustainable Growth.  

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Spyglass Realty Owner Ryan Rodenbeck is an avid content marketing enthusiast who believes the best way to reach your audience and potential clients is through more honesty and less pictures of sold signs.. A self-educated guru, Ryan hosts a web series called Realty Hack, which provides “damn good advice for agents, brokers and real estate teams.” Contributing regularly to Inman, and boasting thousands of followers on Instagram, he has successfully built an online presence for his personal brand that has grown his business. 

Recognized by the Platinum Top 50 for his success, Ryan admits there were times he got cocky and he paid the price in his business. He now wants to share his insight into what makes a successful REALTOR®, how to embrace and learn from your mistakes, as well as how to be more authentic when building your personal brand. Pro tip: it’s not showing off all your sales, but rather showing off how hard you’re willing to work in an increasingly competitive landscape. 

You can get more advice and insight from Ryan on Instagram and Facebook at @realtyhack. 

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As the founder of Sustainable Real Estate Consulting Services and as an advisory board member for the NAR Green Resource Council, Craig Foley has seen first-hand how becoming more knowledgeable about sustainable real estate can help brokers and agents meet market demands, command higher prices for properties and contribute to a global trend toward more energy efficient and, eventually, net-zero efficient buildings. In this conversation with Emily, he talks about trends on the horizon and how you can better serve your customers, as well as changes you can make right now to understand the green home revolution. 

Craig is an Agent Partner at LAER Realty Partners. Learn more about Craig here, and get more advice and insight from him on Twitter at @EnergyGeekCraig.  You can check all of our ScratchThat episodes on Anchor, SoundCloud, iTunes, Stitcher, Spotify, and Google Play. Subscribe today! 

As the CEO of Redfin, Glenn Kelman is used to fighting battles in the industry he helped disrupt. Now he’s concentrating on bridging the disparity gap when it comes to race and real estate. In this candid conversation with Emily, he talks about Redfin’s role in helping minority real estate agents and homebuyers find more equal footing, and how Redfin agents can play a bigger role in helping associations challenge potentially unfair legal precedents. It’s a conversation you won’t want to miss!

You can get more advice and insight from Glenn on LinkedIn and on Twitter at @GlennKelman.

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