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Screen Wars episodes
- 32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming
Alex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
26 min - 31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement
Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
30 min - 30. Rich Greenfield on Streaming’s Road Ahead
Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
38 min - 29. Ashwini Karandikar on Data-Driven Decision Making
Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
46 min - 28. Mark Zgutowicz on Success Drivers in the Video Ad Market
Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
26 min - 27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth
Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
22 min - 26. Gordon Borrell on the New ‘Prime Time’
Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
35 min - 25. Crackle Plus President Philippe Guelton on Constructing a Strong Distribution Network
Philippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed an AVOD platform into a mass distribution network that works with partners as well as competitors. Learn about Crackle's rise and how they continue to garner loyalty in a crowded space.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
29 min - 24. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 2)
Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including the implications of Web3 and blockchain across industries, in part two of our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
24 min - 23. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 1)
Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner’ approach to building media organizations, in part one of our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
37 min
About Screen Wars
From the publisher's feed
Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://stateofthescreens.com