Scribe Book School

How do you overcome setbacks and doubt when you're starting out as a writer? No one knows better than Tucker Max, who was rejected by hundreds of publishers and agents before his writing career took off. 

Tucker is the author of four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown, and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.  

Tucker is also the co-founder of Scribe, a company that helps you write, publish, and market your book. He currently lives in Austin, Texas, with his wife Veronica and three children.

Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 400 million downloads and been selected for “Best of iTunes” three years running.  

Tucker Max is the co-founder of Scribe Media, a company that helps you write, publish, and market your book. He's written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.

Scribe Book School's mission is to give you everything you need to structure, write, and publish your book. To attend our next live workshop, visit http://scribebookschool.com

In this episode, you’re going to get a master’s course in book marketing.

Here’s what you’ll learn:

If you’re an author who gets frustrated with all of the options you have for marketing your book, grab a pen and paper because you’re going to be taking notes.

You can absolutely write a book without caring who your audience is. But don’t expect it to do well.

In fact, there’s a name for a book that is written without an audience in mind—it’s called a diary.

If you want your book to be successful and reach the objectives you set out for it, you need an audience, and you need to think about and define that audience beforehand.

Let’s start with a definition of what an audience is (for the purposes of a book):

An audience is a single group of people that share the specific problem your book solves.

Why does this matter? Because the key to writing a good book is actually narrowing your audience down as much as possible to only the people your book is intended to help.

To read the full blog post, click here.

Imagine it’s a year after your book has been published. 

What’s happened that made writing your book worth it?  

Of course, everyone wants their book to sell lots of copies and be a breakout success–but if you make that your objective, you are setting yourself up for failure. 

You need to set realistic objectives, so you give your book a chance to actually succeed.  

In fact, the most important thing you can do in this section is to kill your fantasies, so that you can save your reality.

Positioning is the most crucial part of both writing and marketing your book. If you put in the work to properly position your book now, you will reap the benefits for years.

What is book positioning?

Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs.

That is the technical, industry definition of positioning.

But really, positioning is about answering the question readers ask about every book:

“Why should I read this book?”

It’s important to understand that you can’t write or market yourself out of a positioning problem. 

If you get it right, positioning makes both the writing and marketing of the book easy, and ensures you get what you want from your book.

If you do not take this seriously, and get your positioning wrong, then almost nothing you can do will save your book or make it successful.

Now that you’re going to become an author, you’ll have to deal with all the fears and anxieties that come with writing.

You’re not alone. All authors start where you are right now. We start insecure, unsure, and afraid. 

And sadly, for some authors, fear stops them from ever writing their book at all.

This podcast will detail the common author fears, explain how they are destructive to books, and provide insight into how you can reframe those fears to help you. 

One of the most common questions we hear from potential authors is:

In this episode, we will cover the three main approaches we use. These work very well, and in fact, you can use each one to examine your book idea from different angles, and ensure that it’s the right book for you.

Part 1: The Scribe Method

One of the most common questions we get from potential authors who are about to write a book is something along the lines of:

“How do I use my book to make money? How can I make sure I get an ROI on my time and money?”

It’s a reasonable question.

The bad news is you will probably not make (substantial) money by selling copies of your book.

The good news: there are so many other ways you can make money with a book—and usually a lot more money than you’d make by focusing on selling copies.

In this Scribe Guide, we'll cover 20 different ways you can leverage to turn your book into a profit-generating machine.

. . .

To read the full blog post, click here.

To watch the video, click here.

To get your free copy of The Scribe Method, click here.

If you are ready to write your book, click here.