In this episode, I interview David Brier, Google’s number one rebranding expert and author of the bestselling book, Brand Intervention.

Throughout the interview, David and I dive deep into what branding truly means and how to differentiate yourself from the competition.

Here are the timestamps…

• 0:00 Intro
• 0:51 David beyond his bio
• 3:09 Attention span
• 8:03 Being different
• 10:52 Relationship with Daymond John
• 17:19 Don't be humble in your zone of genius
• 20:58 Entitlement epidemic
• 27:21 Being sharp & slicing onions with your branding
• 29:38 Top brand that's crushing it today
• 34:42 The 66% rule
• 44:47 Why committees don't work
• 48:26 Weak branding
• 52:04 Being uncomfortable with complacency

CONNECT WITH DAVID BRIER HERE:
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