In this episode of Marketing Minutes by Scuba Diving Industry Magazine, dive business leaders Britain and William Cline talk with Lisa Mardegan and Nicole Krallmann of Pro Dive International, a leading dive operator with 14 dive centers across Mexico and the Dominican Republic. Pro Dive International is known for its unmatched group dive travel packages, premium dive experiences, cenote and cave diving adventures, and commitment to eco-conscious dive tourism.

Learn how Pro Dive International maintains quality control across multiple dive centers, develops partnerships for group dive travel, and supports marine conservation through coral restoration and shark protection programs. Hear about their innovative events like Shark School Week, partnerships with Project AWARE, and their strong presence at dive shows including the DEMA Show and InterDive.

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #marketingminutes

Garmin dive computers deliver next-level safety and connectivity in this week’s Marketing Minutes episode. Hosts Britain and William Cline welcome Garmin Dive Marketing Product Manager Patrick Danko to explore the feature-rich Descent X50i and G2 dive computers, showcasing everything from AMOLED displays and sustainable materials to advanced dive readiness biometrics.

🕐Timestamps:

0:00 Intro & Welcome

0:13 Hosts Introduced: Britain Cline & William Cline

0:37 Guest Introduced: Patrick Danko, Garmin

1:11 Garmin’s Market Footprint Discussed

1:13 Descent X50i Launch Highlights

3:11 Descent G2: AMOLED & Eco-Materials

4:20 Dive Readiness: Biometrics in Action

5:40 InReach Satellite Communication

6:42 SubWave: Underwater Messaging & Tank Data

9:19 Dealer Support & Training Resources

12:04 How to Become a Garmin Dealer or Rental Partner

12:51 Teaser: Upcoming DIMMA Show Plans

13:43 Next Week’s Guest Announced: Bill Cole, Sea Experience, Fort Lauderdale

14:48 Outro & How to Connect at Long Beach Show

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #marketingminutes

We’re heartbroken by the loss of diving legend Jerry Beaty, whose warmth, humor, and deep industry knowledge inspired generations of dive professionals.

Originally filmed at the Scuba Show Los Angeles in June 2025, this conversation captures Jerry’s reflections on how the dive industry has evolved, the importance of local dive shops, and his lifelong passion for adventure and connection beneath the surface.

#ScubaShow2025 #ScubaDivingIndustryMagazine #MarketingMinutes #DivePros #DiveIndustryVeterans #DiveShopsMatter #DiveTravel

In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts William and Britain Cline sit down with Sarah Jane Harland, Sales & Marketing Manager for Clearly Cayman Resorts. Broadcasting from the studio after a packed weekend at the Scuba Show, the discussion dives into what sets Clearly Cayman apart—from their signature valet-style Reef Divers service to customizable dive travel packages across their three Cayman Island resorts.

🕐Timestamps:

0:00 – Intro: Back from the Scuba Show

0:40 – Guest Intro: Sarah Jane Harland, Clearly Cayman

1:05 – What is Valet Diving? Reef Divers Explained

2:53 – Benefits of Valet Diving for All Experience Levels

3:58 – Group Handling: Beginners vs Advanced Divers

4:46 – Clearly Cayman’s Dive Travel Packages

5:30 – Flexible Add-ons & Group Travel Customization

6:01 – Profitability Focus for Retailers

6:43 – Family Legacy: The Tibbetts’ Caymanian Heritage

7:47 – Personal Touch: Staff Know Every Guest by Name

8:34 – Pre-DEMA & On-Site Show Specials

9:49 – Marketing Tip: Start Promotions Months Ahead

10:09 – Teaser: Next Week’s Guest – Wayne Brown (Aggressor Adventures)

10:28 – Retailer Incentives: Reef Rewards Program

11:00 – Final Thoughts & Farewell

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

Discover why Volivoli Beach Resort is Fiji’s top dive travel destination for groups, instructors, and dive professionals. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts William and Britain Cline interview Simon Doughty, Sales & Marketing Manager at Volivoli Beach Resort, to explore what makes this world-class resort a premier choice for group dive travel to Fiji.

🕐Timestamps:

0:00 – Introduction & Welcome

0:31 – Guest Introduction: Simon Doughty, Volivoli Beach Resort

0:55 – Getting to Fiji: Nonstop Flights & Travel Tips

2:00 – Volivoli’s Luxury Accommodations & Amenities

3:10 – Dive Packages, Training Options & Tech Diving Support

4:29 – Group Sizes, Boats & Capacity for Dive Shops

5:27 – Flights and Access from the U.S. & Group Customization

6:46 – Group Travel Revenue Tips & Scuba Show Long Beach Invitation

7:39 – Looking Ahead to DEMA Show Participation

7:49 – Next Week’s Guest: Clay Mardle of Explorer Ventures

8:14 – Closing Remarks & Thanks to Simon

#FijiDiveTravel #DiveBusiness #ScubaMarketing #DiveMarketingMinutes #BusinessOfDiving

In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with Clay McCardell, owner of Explorer Ventures Liveaboards https://www.explorerventures.com/. Clay shares how his company supports dive shops and travel sellers through flexible booking terms, a wide range of destinations, and customized group travel solutions. We also explore Explorer Ventures’ early leadership in sustainable diving through their Dive Green initiative and their pioneering partnership with Green Fins. Clay offers insight into how diver preferences are shifting, what metrics he tracks to measure business success, and what dive professionals can expect at upcoming trade shows like The Scuba Show and DEMA.

🕐Timestamps:

00:00 – Intro to Clay McCardell, Owner of Explorer Ventures

01:08 – Partnering with Dive Shops and Travel Sellers

02:28 – Launching the Dive Green Program and Collaborating with Green Fins

04:46 – Tailoring Destinations for Different Diver Markets

06:17 – Caribbean Boats and Accessibility for North American Divers

07:19 – The West Coast Wall: A Favorite Caribbean Dive

07:45 – Key Business Metrics and How Clay Tracks Performance

09:36 – Upcoming Appearances: The Scuba Show (Long Beach) and DEMA

10:46 – Closing Thoughts from Clay on the Joy of the Dive Industry

11:05 – Preview: Next Episode with Angelo Fiore of NAUI

#ExplorerVentures, #ScubaDivingLiveaboards, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #marketingminutes

In this insightful episode of Marketing Minutes, publisher William Cline and ad sales manager Britain Cline sit down with Angelo Fiore, NAUI’s Vice President of Global Sales, and Jeremy Gabrielson, part of the global sales team, for a deep dive into the core mission and impact of one of the world’s most recognized training agencies.

🕐Timestamps:

00:00 – Introduction

01:37 – What Sets NAUI Apart?

03:40 – Personal Story: From Navy Diver to NAUI Instructor

05:45 – Community Programs & Environmental Impact

07:45 – Staying Innovative in a Changing Market

09:33 – Global Perspectives: Passion for Diving Around the World

11:00 – Force Blue Partnership & Veterans

12:34 – Olympic Story: From a Photo to Paris

13:46 – Dive Professionals: Why Choose NAUI?

15:00 – Upcoming Events: Scuba Show Long Beach & DEMA

15:45 – Closing Thoughts

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this insightful episode, SSI North America's Rachael Steidley joins Britain and William Cline to explore how SSI is pioneering digital transformation in scuba training. From their 100% digital training model to their multifunctional SSI app and the innovative MyDiveGuide platform, Rachael shares tools that are helping dive centers streamline operations and expand outreach. The episode also highlights SSI’s growing environmental specialties, VA program launch, and the brand’s localized support through 40+ global service centers.

🕐Timestamps:

00:13 – Introduction

00:47 – Guest Introduction: Rachael Steidley

01:05 – SSI’s Digital Training Transformation

03:00 – Conservation Benefits of Digital-Only Materials

04:32 – Instant Updates and No Fees for Pros

04:55 – The SSI App: A Dive Pro’s Best Tool

06:12 – Features for Divers: Digital Cards, Gear Tracking, Wildlife Logging

07:46 – Features for Pros: Skills Cards, Course Calendars, QR Verification

09:03 – The My Dive Guide Platform

10:55 – Heat Maps for Marine Species

12:30 – Marketing Power of My Dive Guide for Dive Centers

13:56 – Environmental Specialties: Coral Restoration & Invasive Species Courses

15:53 – Building Global Curriculums from Local Programs

16:52 – SSI’s 40+ Regional Service Centers

18:00 – What’s Coming: VA Benefits and DoD SkillBridge

19:48 – Long Beach & DEMA Invitations

20:01 – Final Thoughts from Rachael

21:10 – Closing Remarks

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this Marketing Minutes episode filmed live at the Scuba Show, we sit down with Deborah Dickson-Smith, co-founder of Diveplanit Travel. Based in Australia, Deborah shares how she transformed a dive blog into one of the region’s most respected dive travel wholesale businesses.

🕐Timestamps:

00:01 – 🎵 Intro Music

00:16 – Meet Deborah Dickson-Smith from Diveplanit

00:31 – Overview of Diveplanit Travel’s Operations

00:57 – From Passion Project to Dive Business

01:35 – Building a Following Through Storytelling

01:54 – Becoming a Dive Travel Agency

02:10 – Serving Solo Divers to Large Groups

02:30 – Organizing SPUMS: 149 Diving Doctors

03:00 – Dive Group Logistics and Itinerary Planning

03:35 – Custom Dive Itineraries for North American Divers

04:02 – Combining Reef, Rainforest & City Adventures

04:18 – Educating Divers on Australia’s Variety

04:38 – Unique Encounters: Dwarf Minke Whales

05:08 – Why You Can Only See Them in Australia

05:10 – Final Thoughts & Show Farewell

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this episode of Marketing Minutes, Britain Cline interviews Gretchen Ashton, the founder of ScubaFit—a fitness program tailored specifically for scuba divers and a distinctive specialty course available to PADI and other agency instructors.

Gretchen shares how her background in fitness and her passion for diving merged to fill a much-needed gap in diver wellness, performance, and safety. From helping instructors integrate fitness into their teaching to empowering divers of all levels, ScubaFit is redefining how we prepare for underwater adventures.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros #ScubaFit #Wellness