In this special Marketing Minutes episode, filmed live at the Scuba Show, we sit down with Mark Evans, co-founder of Rork Media, the global publisher behind Scuba Diver Magazine, the GO Diving Show, and now owner of The Scuba Show and California Diving News.

Mark walks us through the growth of Rork Media from its UK roots to its international expansion—covering the power of in-person dive shows, the importance of high-quality print and digital media, and why connection is the lifeblood of the dive industry.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this episode of Marketing Minutes filmed live at the Scuba Show, Britain Cline interviews Ingrid Barrios from Ibagari Boutique Hotel, a luxury dive resort in Roatán, Honduras.

Ingrid shares how Ibagari combines world-class diving on the Mesoamerican Barrier Reef with a peaceful, intimate atmosphere—ideal for dive shops looking to bring small-to-medium-sized groups for an unforgettable dive and stay experience.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

The Bula Spirit & Diving in Fiji - Kathy Koyamaibole and Junior explain why Fiji is more than a dive trip - it’s a transformative cultural experience. From world-class diving to immersive cultural traditions, Fiji welcomes divers into its communal, living culture with open arms and the unforgettable “Bula Spirit.”

Whether you’re a dive shop planning group travel or a dive professional looking for something truly unique—Fiji offers more than coral reefs. It offers connection.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this episode of Marketing Minutes, we meet Laurie Smith from Clearwater Paradise Resort, a hidden gem in Guanaja, Honduras.

Guanaja may be the least-known of the Bay Islands - but that’s exactly what makes it so special. Clearwater Paradise is a 20-person, boat-access-only, all-inclusive dive resort offering pristine reefs, stunning scenery, and personalized service that leaves guests raving.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this episode of Marketing Minutes, Britain sits down with legendary filmmaker, photographer, and underwater educator Marty Snyderman - now the photography ambassador for Atlantis Dive Resorts and Liveaboards in the Philippines.

With over 15,000 dives and five decades in the dive world, Marty shares powerful reflections on photography, travel, wildlife, and how diving became more than just a job - it became an identity. From the early days of strobes and first liveaboards to a career built on storytelling and connection, Marty inspires us to see diving not just as a sport, but a way of life.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this episode of Marketing Minutes by Scuba Diving Industry Magazine, William and Britain Cline sit down with Jeff Birch, owner of Small Hope Bay Lodge on Andros Island, Bahamas—one of the longest-running dive resorts in the world.

🕐Timestamps:

00:00 – Welcome

00:33 – Guest Intro: Jeff Birch of Small Hope Bay Lodge

01:00 – History: Pioneering Dive Tourism Since 1960

02:00 – From YMCA Certs to Modern Dive Training

03:15 – Evolution of Dive Equipment and Techniques

04:45 – Adapting to Modern Divers & Expectations

06:00 – Handling All Experience Levels: Newbies to Veterans

07:00 – Daily Dive Routine & Snorkel-Friendly Options

08:10 – No-Cancel Policy: Diving with Flexibility

08:45 – Live Resort Tour: Dock, Beach, Bar, and Lounge

09:45 – Eco Efforts: Small Hope Bay Foundation Explained

11:00 – Coral Nurseries, Moorings & Sea Urchin Relocation

12:45 – Dive Training for Local Youth & Swim Instruction

14:00 – Foundation Independence & Long-Term Impact

14:35 – Group Incentives & Dive Retailer Partnerships

15:45 – Retailer Training, Referrals, and Commission Plans

16:45 – Getting to Andros: Flights & Travel Tips

17:25 – DEMA Show Preview & Special Offers

17:50 – Next Guest Teaser: Clearly Caymans

18:17 – Final Words from Jeff: Family Diving, Easy Logistics

#scubadiving #bahamasdiving #divetravel #ecotourism #marketingminutes #androsisland #smallhopebaylodge #grouptravel

In this edition of Marketing Minutes, Britain Cline speaks with Shelli Hendricks, founder of Blue Horizon Solutions, and Jean Henry of the American Water Sports Association about an innovative approach to diving- combining paddle sports with scuba diving, plus new leadership training and certification travel opportunities.

Shelli brings executive coaching and diver development into the scuba world, while Jean is pioneering kayak and paddleboard diving, opening up new adventure markets and cross-sport education. Together, they’re offering certification trips, group retreats, and collaborative programs that link dive shops with paddle communities- a huge opportunity for dive retailers looking to expand.

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #ScubaPros

In this episode of Marketing Minutes, hosts Britain & William Cline from Scuba Diving Industry Magazine sit down with Lita Davis, founder of Lita’s All Natural Insect Repellent. Lita shares her journey from experiencing severe insect bites during dive trips in Roatan to developing a plant-based, DEET-free repellent. She discusses product development, sustainability efforts, retail strategies, and community engagement within the dive and outdoor industries.

🕐Timestamps:

00:00 – Introduction & Guest Welcome

00:45 – Inspiration Behind Lita’s All Natural Insect Repellent

02:30 – Product Line Overview

04:15 – Expansion into Candles

05:30 – Commitment to Sustainability

06:45 – Market Reach and Retail Partnerships

08:00 – Wholesale Benefits and Ordering Flexibility

09:15 – Application Tips and Longevity

10:30 – Community Engagement and Partnerships

11:45 – Upcoming Events and Closing Remarks

#LitasAllNatural #ScubaDivingIndustryMagazine #DiveRetail #InsectRepellent #EcoFriendly #MarketingMinutes #DiveTravel #ScubaIndustry

Join us as we sit down with Suuz Martines, CEO, Scuba Do Rag https://scubadorag.com/, to discuss how her products are unique to our industry and how retailers can make money selling her apparel. Suuz shares how environmentally friendly her company and products are and the inspirations for her unique and powerful designs.

🕐Timestamps:

0:00 – Intro & Welcome

0:28 – Guest Introduction: Suz Martinez, Founder of ScubaDoRag

0:44 – Why ScubaDoRag Works in Dive Shops & Resorts

1:56 – The Power of Impulse Buys and Store Visuals

2:46 – Sustainable Packaging & Design Philosophy

3:48 – How Tariffs & Shipping Costs Impact Pricing

4:07 – Made in the USA: Keeping Production Local

5:08 – Inspiration Behind ScubaDoRag’s Creation

6:00 – Visibility & Identity in Diving Culture

6:29 – Supporting Women-Owned Businesses in the Dive Industry

7:00 – Closing Remarks & Next Week’s Preview

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

📘 Facebook | 📸 Instagram | 💼 LinkedIn | 🎥 YouTube

🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #MarketingMinutesPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

Join us as we sit down with Jim Gunderson, CEO of Scuba Educators International (SEI), to discuss the agency’s roots in the historic YMCA program, their mission to create lifelong, confident divers, and how they support instructors with flexible, student-focused training.

🕐Timestamps:

00:00 - Intro: Welcome to Marketing Minutes

00:41 - Guest Introduction: Jim Gunderson, CEO of SEI / Scuba Educators International https://www.scubaeducators.org/

01:12 - SEI’s Philosophy: Creating Lifelong Divers

02:30 - The Role of Instructor-Student Relationships

03:33 - SEI’s YMCA Roots and Legacy of Training

04:30 - Flexibility in Teaching: Adapting to Student Needs

05:50 - Success with SEI’s 7-Week Open Water Course

06:55 - Building Trust Leads to Continuing Education

07:47 - Support SEI Offers to Dive Retailers

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

📘 Facebook | 📸 Instagram | 💼 LinkedIn | 🎥 YouTube

🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros