Dive retail success takes on new meaning at Divers Den Australia, one of the largest and most respected scuba operations in Australia. In this episode of Level Up: From Behind the Counter by Scuba Diving Industry Magazine, hosts Britain and William Cline sit down with Charlotte and Beto Barbosa, long-time dive pros whose journey has taken them from the Bahamas and St. Lucia to the heart of the Great Barrier Reef.

🕐 Timestamps:

00:00 – Intro: Welcome to Level Up: From Behind the Counter

00:28 – Meet Charlotte and Beto Barbosa of Divers Den, Australia

01:10 – From the Bahamas to Cairns: The journey to Australia

02:08 – Managing 50–60 staff and a multi-boat operation

02:35 – What Divers Den does best: safety, training, and sustainability

03:45 – Fleet overview: liveaboards and day boats on the Great Barrier Reef

04:43 – Inside their Instructor Development Center (IDC) program

05:50 – Women leaders and building a balanced instructor team

06:25 – Training on the Outer Reef and Coral Sea

06:48 – Favorite dive sites: Norman Reef and Osprey Reef

07:35 – Sustainability goals and future improvements

08:21 – Mermaid courses and citizen science initiatives

08:59 – Looking ahead: Meeting at the DEMA Show

09:16 – Closing thoughts and next episode teaser

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🎙 Podcast produced by ScubaRadio & Cline Group

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Dive Shop Marketing Tips take center stage in this retailer-focused episode of Marketing Minutes by Scuba Diving Industry Magazine. We sit down with Brooke Speedy, manager at Tom Leard’s Underwater Service in Muncie, Indiana, to unpack proven strategies that keep customers engaged year-round. From nurturing a strong local dive community and college partnerships to running a structured 7-week open-water course and smart group travel, Brooke shares tactics any dive retailer can adapt.

🕐 Timestamps:

00:08 Intro – Why this retailer series

00:33 Guest intro: Brooke Speedy, Tom Leard’s Underwater Service

01:30 Brooke’s path: Ball State program → shop leadership

03:11 The quarry advantage (Phillips Outdoor Center)

04:34 Seasonal viz & winter clarity

04:50 Community building: clubs, public safety teams

05:50 Buddy matchmaking groups (local diving momentum)

06:05 College partnerships & internships

06:43 7-week OW course = confidence + CE sales

08:59 Travel programs drive loyalty & revenue

10:27 DEMA board note + filming live at DEMA

11:21 Next guest tease (Scuba Guru Academy)

11:40 Wrap + where to watch/read more

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🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

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Dive Shop Customer Service is the foundation of long-term success in today’s competitive retail environment, and this episode showcases exactly how it’s done. In this installment of Level Up from Behind the Counter by Scuba Diving Industry Magazine, publisher William Cline and ad sales manager Britain Cline sit down with Shana Phelen, owner of Pura Vida Divers in Singer Island, Florida.

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🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

Dive shop community building is at the heart of this episode of Level Up: From Behind the Counter by Scuba Diving Industry Magazine. In this in-depth conversation, we sit down with Valerie Elliott, owner of Y-Kiki Divers in St. Louis, Missouri, to explore how intentional retail design, local engagement, and travel-driven experiences can transform a dive shop into a thriving community hub.

🕐 Timestamps:

00:00 – Welcome to Level Up: From Behind the Counter

00:30 – Introducing Valerie Elliott & Y-Kiki Divers

01:00 – Valerie’s Journey into Dive Retail

02:45 – Building the Ideal Dive Shop Space

04:10 – Creating a Welcoming Retail Environment

05:00 – Community Building Through Local Diving

06:30 – Travel Programs & Group Experiences

08:30 – Aloha Socials Explained

10:45 – Selling Travel Through Community

12:05 – Expanding Off-Season Diving

14:50 – Master Scuba Diver Challenge

16:20 – Embracing Digital Marketing & Social Media

18:00 – Final Advice for Dive Retailers

19:45 – Closing & Upcoming Episodes

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🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

Dive shop growth strategies are at the heart of this episode of Level Up: From Behind the Counter, where we sit down with Karen Mullett, owner of Scuba Zone in Barberton, Ohio. Karen shares her inspiring journey through nearly two decades of operating a dive shop, overcoming industry challenges, and building new revenue streams that support both her business and other retailers.

🕐 Timestamps:

00:00 Intro – Welcome to Level Up: From Behind the Counter

00:35 Meet Karen Mullett – Owner of Scuba Zone

01:05 Karen’s Journey into the Dive Industry

02:30 Business Moves, Rebranding & Industry Challenges

03:50 Why the Name “Scuba Zone” Matters

04:25 The Sassy Mermaid – Custom Products for Dive Retailers

05:25 Personalized Mask Straps & Retail Opportunities

06:45 Building Additional Revenue Streams for Dive Shops

07:05 What Scuba Zone Does Well – Family Friendly Training

08:00 Small Classes & Personalized Dive Training

08:30 Using Groupon and Try Scuba to Generate Leads

09:05 Staff Management Lessons & Non-Compete Agreements

11:05 Future Plans – Expanding Dive Travel Programs

12:30 Retail Software & Operational Improvements

13:45 Social Media Strategies for Dive Shops

15:00 Building Social Media Reach in the Dive Industry

17:10 Key Takeaways for Dive Retailers 18:00 Final Thoughts – “Dive Like There’s No Tomorrow”

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🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

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Roatan dive travel is more than a vacation add on in this episode of Level Up from Behind the Counter by Scuba Diving Industry Magazine. Yasmany Fuentes and Lauren Vail of Scuba Co Travel and Fantasy Island Dive Resort share how their Albuquerque based dive center has built a strong reputation through service, flexibility, and a deep commitment to community.

🕐 Timestamps:

00:00 Intro and guest welcome 00:30 Meet Yasmany Fuentes and Lauren Vail

01:01 The Scuba Company story and Albuquerque market

02:35 Why New Mexico divers train at Blue Hole

04:10 What makes the dive center stand out

05:03 Community involvement and flexible customer service

07:23 How travel services and Fantasy Island support growth

09:57 Future plans for expansion and outreach 10:34 Veteran programs, free Discover Scuba, and events

11:49 Hybrid learning and extra student support

13:46 Best advice for dive retailers

15:08 Dolphin Warriors nonprofit mission

17:33 Fantasy Island Dive Resort reopening update

17:56 Closing thoughts and where to watch more

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🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

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Neal shares the convenience of Bimini for groups and why it's the perfect long weekend destination for any dive shops in the Southeast.

🕐 Timestamps:

00:00 - Intro: Marketing Minutes with Neal Watson, Bimini Scuba

00:14 - Neal Joins Live from Fort Lauderdale

00:39 - Overview of the Bimini Dive Operation

01:00 - Why Bimini’s Location is Unique

01:56 - Travel Options: Ferry & Seaplane Access

02:40 - How to Maximize Dive Days on a Short Trip

03:45 - Water Clarity: Bimini’s Gulf Stream Advantage

04:20 - Hammerhead Season Overview

04:50 - The Big Animal Experience: More Than Hammerheads

05:40 - Dolphins, Stingrays & Adventure Add-ons

06:10 - Dive Sites: Victory Reefs, Tuna Alley & More

06:20 - Upcoming Industry Party on Virgin Cruise / Dive in Bimini

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

🎧 Marketing Minutes Podcast – Global Marketing with Wayne Brown of Aggressor Adventures https://www.aggressor.com/ Join hosts William & Britain Cline in our inaugural episode as we sit down with Wayne Brown, CEO of Aggressor Adventures.

🕐 Timestamps:

00:00 - Intro: Welcome to Marketing Minutes Podcast

00:07 - Guest Introduction: Wayne Brown, CEO of Aggressor Adventures https://www.aggressor.com/

00:37 - How Aggressor Approaches Global Marketing

01:14 - Regional Differences in Marketing by Age & Culture

02:01 - Customizing Ads by Destination & Demographic

02:35 - Targeting Different Audiences: Divers vs. Cruise Guests

03:30 - Forecasting in Business: What Aggressor Prioritizes

04:02 - Why They Forecast Only for Marketing, Not Sales

04:31 - Ad Spend Strategy Based on Currency Exchange Rates

05:00 - Closing Remarks & Thanks to Wayne Brown

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🎙 Podcast produced by Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

Get the latest trends in dive retailing, travel, training, and operations with Level Up, the official podcast of Scuba Diving Industry Magazine. In this episode, industry leaders break down key topics shaping dive businesses worldwide – from consumer behavior and sustainability to safety, fitness, and operations from the March 2026 issue.

🕐 Timestamps:

00:00 – Intro & Show Overview

01:10 – Britain Cline (https://scubadivingindustry.com/)

05:02 – Cathryn Castle Garcia (https://www.clearstorycoach.com/)

09:15 – Stephen Frink (https://stephenfrink.com/)

13:14 – Marina Walser (https://www.diveacademyfiji.com/)

20:30 – Peter Symes (https://xray-mag.com/)

28:05 – Dan Orr ([email protected])

32:23 – Gretchen Ashton (https://www.scubafit.com/)

38:49 – Jeff McNutt (https://divebvi.com/)

43:52 – Kramer Wimberley (https://divingwithapurpose.org/)

48:49 – David Prichard & Lily Mak (https://enchantedsea.com/)

54:42 – Jeff Cinciripino (https://jeffcinciripino.com/)

1:00:14 – Tec Clark (https://www.scubaguruacademy.com/p/the-campus-edge)

1:05:26 – Steven Lopez (https://www.explorersphotography.com/)

1:12:51 – William Cline (https://scubadivingindustry.com/march-2026-issue-hub/)

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🎙 Podcast produced by ScubaRadio & Cline Group

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In this episode of the Level Up Podcast, contributors from Scuba Diving Industry Magazine discuss coral reef restoration, diver health and safety, dive retail training strategies, diver fitness programs, and dive travel opportunities across the Caribbean and the United States. Each author shares insights from their article and explains how these topics impact dive retailers, instructors, travel planners, and dive professionals.

🕐 Timestamps:

00:00 Intro – Level Up Podcast

02:40 Dive show season preview – Boston Sea Rovers & Beneath the Sea

04:00 New Scuba Diving Industry Magazine Digital Issue Hub

08:00 Coral restoration debate – Alex Brylske

15:30 Dive fatalities and health risks – Dan Orr

20:30 Fear of swimming & ocean connection – Kramer Wimberley

25:00 Dominica group dive travel guide – David Prichard & Lily Mak

33:10 Dive center SOPs – Jeff McNutt

36:30 Retail staff training – Jeff Cinciripino

41:00 Diver fitness & ScubaFit – Gretchen Ashton

47:50 Florida Keys dive travel strategy – Salvarezza & Weaver

57:15 New 2026 Research Outlook & Delivering Extraordinary Service – William Cline

01:02:00 Tribute to Wayne Brown

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🎙 Podcast produced by ScubaRadio & Cline Group

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