It's the new year and why should that mean that Google Search calm down at all, in fact, it has been heated all holiday season, through New Years. I posted the 2024 Google algorithm update infographic. I also posted the January 2025 Google webmaster report...

Google's December 2024 spam update was completed yesterday at 2pm ET, but it had a busy and volatile week, burning through Christmas and the week. Google rolled out new AI-organized search results for restaurants. Google Ads is testing...

Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update...

Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend. Google confirmed it had a short indexing bug...

Google’s November 2024 core update was finally completed this week, yesterday to be more exact. This came after even more volatility from early this week. I also posted the big December 2024 Google webmaster report...

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned....

It took some time, but Google’s November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse policy in a big way and many large sites...

Google launched the November 2024 core update earlier this week, and we are now starting to see movement and ranking shifts because of it. Google AI Overviews is testing using real hyperlinks, instead of paperclips. Google cautioned...

This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search is powered...

This week, we had more Google search ranking volatility to report on - surprise...