Search Engine Journal Show

Search Engine Journal Show

By Search Engine JournalBusinessMarketing
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Search Engine Journal Show episodes

  • New on #MarketingNerds: Dan Schawbel on Personal Branding & Millennial Marketing

    Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week's episode of the Marketing Nerds podcast, I was joined by Dan Schawbel for a discussion on how to market to millennials and how their online and buying habits influence our society today, as well as personal branding tips for getting more visibility in your industry. A few topics we covered in this episode include: Niche will make you rich: How Dan learned to specialize his business to maximize growth Why personal branding is key to a career, no matter whether you work for yourself or are part of […]

    The post New on #MarketingNerds: Dan Schawbel on Personal Branding & Millennial Marketing appeared first on Search Engine Journal.

    18 min
  • New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals

    Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week's episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it's so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To listen to […]

    The post New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals appeared first on Search Engine Journal.

    23 min
  • New on #MarketingNerds: How eBay's Search Technology Helps Users Find Your Listings

    Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Dan Fain, Vice President of Search Technology at eBay Inc., joins me for today's podcast to discuss eBay's proprietary search technology, which they use to help both sellers and users in search results. More specifically, our discussion touched on how eBay's evolving machine learning search technology helps users find the listings they are looking for. Dan describes the parts of each listing eBay's algorithm searches to contextually find the best listings for users' searches, as well as recommending additional listings they may be interested in. In this episode of Marketing Nerds, we cover: […]

    The post New on #MarketingNerds: How eBay's Search Technology Helps Users Find Your Listings appeared first on Search Engine Journal.

    18 min

About Search Engine Journal Show

From the publisher's feed

Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top…