Search Engine Journal Show

Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.

The post Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search. In this episode of Marketing Nerds, we cover: How internal search took off after Google stopped showing data Why keyword relevancy matters How to tie queries on sites How people search locally and seasonally, and tag that to actionable information. What […]

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Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Jayson Demers, Founder of AudienceBloom, is the featured guest on Marketing Nerds this week. Jayson is a well-known writer for Search Engine Journal, Forbes, Entrepreneur, Inc., and many other outlets. Jayson regularly tweaks his content based on what he's found gets the most exposure, and he's sharing some of his insight with us today. In this episode of Marketing Nerds, we cover: An overview of writing a lot of content for exposure What types of titles get the most traffic How to share your posts, including specific online niches that may work […]

The post New on #MarketingNerds: Jayson DeMers on What Makes a Great Title appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast, I had the chance to discuss many aspects of technical SEO with Prashant Puri, CEO & Co-Founder of AdLift.com. In this episode of Marketing Nerds, we cover: An overview of technical SEO Working with your development team to fix technical issues How you can use data you already have to move past Not Provided Basic knowledge all marketers and SEOs should know in order facilitate technical site changes for SEO To listen to Marketing Nerds with Prashant Puri: Download or listen to the full episode at […]

The post #MarketingNerds Podcast: Talking Technical #SEO with Prashant Puri appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn […]

The post How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates. We discussed the different competitive tactics he's using in the online world to help large car brands like Mazda compete with other large automotive brands. In this episode of Marketing Nerds, we cover: Creating dynamic and comparison pages on separate domains and how this helps use first party data to create comparison How to offer up contextual and targeted ads What data you need to put out to gain traction […]

The post New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Julia McCoy. She talks about how she started her company, Express Writers, out of a need she saw for websites and businesses needing great content. In this episode of Marketing Nerds, we cover: Why content is crucial to SEO, the user experience, and more How Julia manages a team that all works remotely Strategies in content marketing and SEO Changes and strategies for content creation in 2015 and beyond To listen to Marketing […]

The post New #MarketingNerds Podcast: Ways Content Can Help A Business SEO Presence with Julia McCoy appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who […]

The post New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO expert Bernadette Coleman with Advice Interactive Group. In this episode of Marketing Nerds, we cover: We go into onsite and offsite rankings and how to rank better online. Details about what you need to do to get your local listings updated locally and people into your business. Helping your local citations and making sure they are healthy and clean. Know what data is most important for your business. How to optimize your Google Listing. How […]

The post New #MarketingNerds Podcast: What It Takes To Get Your Business Ranked Locally with Bernadette Coleman appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio. He walks you through how to asses if what you're doing is blackhat or whitehat in your SEO methods How important trust is with every business online. SEO's need to learn the double-tap method for link building and link retrieval To listen […]

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