Search Engine Journal Show

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week's episode of Marketing Nerds, we had the chance to sit down with Kristine Schachinger, who has a lot of experience working with companies on retrofitting or redesigning their sites to better perform from an SEO perspective, specifically, SEO for User Interface Design. In this episode of Marketing Nerds, we cover: About a number of important considerations like what to think about when building or redesigning a site in regards to SEO. What aspects of design are the most important to pay attention to upfront when you are […]

The post New #MarketingNerds Podcast: #SEO for User Interface Design with Kristine Schachinger appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics' ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into mobile and desktop local SEO Is tablet traffic different from desktop or mobile traffic? Why only a few companies were actually prepared for Google's Hummingbird algorithm update To listen to Marketing Nerds with Marcus Tober: Download or […]

The post New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics' CTO & Founder Marcus Tober appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts. Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts. Some of The Topics We Cover Include: What tools Fred uses to manage paid search clients We also go into a few scripts for Google Shopping Ads. How to stay current […]

The post #MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distributed throughout the world. In this episode of Marketing Nerds, we cover: Why it's important to have a conjoined search and social strategy What's the difference between paid search and PPC for search engines? What are some new changes for […]

The post New #MarketingNerds Podcast: AdWords and Paid Search Strategy appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ's podcast, Marketing Nerds. Some of the topics we cover include: What tools Debbie uses to manage SEJ and her other social media clients Key tips for consultants and freelancers to stay on top of managing multiple social streams at once How to stay current on several different industries at […]

The post New #MarketingNerds Podcast: Social Media Marketing Strategy for Multiple Clients appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you're awesome at. You have to define everything that you're going after. Zac teaches us every step that he's taken to become a six figure blogger online branding yourself and your business. Zac Johnson has been making six figures online through his blog for 8+ years and teaches other […]

The post #MarketingNerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ's new podcast, SEJ copy editor Danielle Antosz and I discuss getting started as a freelancer in the online marketing and copywriting world. Because we are freelancers ourselves, we cover a variety of different topics from our experiences, including: How to make the leap from working full-time for "the man" to "living the dream" as a freelancer Our favorite tactics for handling the work day Drawbacks of working at home, including what we miss the most from working at an office And more! Danielle […]

The post New #MarketingNerds Podcast: Freelancers Forum- Getting Started in Freelancing appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds. About Marketing Nerds Each week we will will be podcasting with other marketing nerds like myself about a wide range to topics including: SEO Paid Search Social Media Content Marketing Entrepreneurship Founders' Stories Business Much, much more Marketing Nerds is a weekly podcast put on by Search Engine Journal bringing you the latest marketing tips and tricks to help you know how to build your business online. Each week we […]

The post Introducing the Search Engine Journal Podcast: Marketing Nerds! appeared first on Search Engine Journal.