Search Engine Roundtable Podcast

Today we covered how Google Ads has new overview metrics with a custom view. Google AI Overviews ruining Thanksgiving for recipe bloggers. John Mueller of Google joked how SEOs will soon offer GEO-detox services. Google local pack changes its behavior, it goes to the Places tab and then has a pagination bug.  

0:00 - Introduction

1:24 - Google Ads performance by stage and more custom metrics

3:55 - Google Local pack now goes to places tab and bugs out

5:55 - Google AI slop ruins Thanksgiving for recipe bloggers

10:45 - Google’s John Mueller jokes about GEO-detox services

12:52 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered OpenAI releasing shopping research with ChatGPT.  Google What to know in the search product detail bar. Google Ads accounts and MCC accounts are being hijacked. Google Ads added auto-linking for YouTube channels.  Google Business Profiles is rolling out scheduling and multi-location publishing for Google Posts.

0:00 - Introduction

1:25 - ChatGPT shopping research

2:00 - Google What to know product pane;

3:56 - Google Ads accounts being hijacked

7:54 - Google Ads YouTube channel auto linking

10:18 - Google Posts scheduling and multi-location publishing live

11:02 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Nano Banana being released for Google Search’s AI Mode, Google Ads and for more purposes.  Google is expanding its tests of ads in AI Mode. Google Web Guide is showing up more often in the all tab.  We have a new poll on Google AI Max. Google LSAs have competitive pricing.

0:00 - Introduction

1:21 - Google Nano Banana for search, ads and more

6:33 - Google Ads in AI Mode more often

8:44 - AI Max poll

9:40 - Google Web Guide in all tab

12:15 - Google LSA competitive prices

15:04 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content Google AI Mode added travel AI features with agentic booking. Google, Microsoft and Perplexity gave their thoughts on the big GEO rush. Google’s AI got a search snippet very wrong. Google had a proposal on how to handle AI controls for publishers and it picked the worst one. Google consistently says that consistency is the number one technical SEO factor. We had a big Cloudflare outage but Google handled it fine. Google Search Console released custom annotations for the performance reports. Google will also release brand filters for performance reports and insights report. Google Ads has a new original conversion value metric. Google Ads has campaigns total budget reports for PMax. Google Ads will be releasing journey-aware bidding in 2026. Google Ads is testing share icons on ads and a gray background color. Google told merchants to properly identify incentivized reviews. Microsoft Advertising added asset-level editorial review, conversion delay and more. Google Maps now allows for anonymous reviews, and it launched insider tips and popular trends. Finally, Semrush announced it will be acquired by Adobe. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:54 - Google AI Mode Now Powered By The New Gemini 3

2:05 - Google Search Ranking Algorithm Volatility - A Gemini 3 Update?

2:49 - Google Nano Banana Pro On Google Search & Google Ads

4:07 - Google AI Mode Adds Travel AI Features: Agentic Booking & Research

4:40 - Quotes From Google, Microsoft & Perplexity On GEO Rush

5:32 - When Google Search Snippet Description Go Wrong

6:17 - Google Thought On Six Options For Publishers Controlling AI

7:13 - Google: Consistency Is The Biggest Technical SEO Factor (Still In 2025)

7:37 - Cloudflare Outage Impact On Google, Bing & Other Search Bots - Your Site Will Be Fine

8:08 - Google Search Console Performance Report Custom Annotations Rolling Out

8:44 - Google Search Console To Add Brand Query Filters

9:32 - Google Ads In AI Mode Results In The Wild

10:00 - Google Ads New Original Conversion Value Metric

10:22 - Google Ads Campaign Total Budget For PMax Is Live

10:35 - Google Ads Journey Aware Bidding Coming In 2026

11:06 - Google Ads Tests Share Icon On Ads

11:37 - Google Tests Gray Shaded Search Ads & Local Pack

11:57 - Google Email: Incentivized Reviews Require Proper Identification

12:21 - Microsoft Advertising Adds Asset-Level Editorial Review & Conversion Delay

12:47 - Google Maps Reviewer Nicknames, Insider Tips & Trending

13:10 - Semrush To Be Acquired By Adobe

13:26 - Conclusion

Today we covered the new Search Console brand filters for performance reports. Google Maps now lets you leave reviews anonymously. Google Search has some ranking volatility again.  Google had proposals for AI controls for publishers but didn’t pick a good one.  Google is testing grayed out backgrounds for ads and local results. Google Shopping brand inclusions is not currently working. Google also posted AI Max tips.

0:00 - Introduction

1:08 - Google Search Console brand filters and reporting

3:56 - Google Maps anonymous reviews and more

5:19 - Google ranking update

6:34 - Google had proposals for AI controls but...

8:07 - Google tests gray backgrounds for ads and local pack

9:50 - Google Shopping brand inclusions not working

10:44 - Google AI Max tips

12:20 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the Google release of Gemini 3, Google AI Mode is already powered by it.  Google, Microsoft and Perplexity were quotes on the GEO rush.  Google Ads rolls out original conversion value metric. Microsoft Advertising has asset-level editorial review, conversion delay and more.  Oh, and Semrush is to be acquired by Adobe.

0:00 - Introduction

1:25 - Google Gemini 3 powers AI Mode

3:46 - Semrush to be acquired by Adobe

6:34 - GEO Rush - quotes from Google, Microsoft and Perplexity

8:49 - Google Ads original conversion value

10:03 - Microsoft Advertising asset-level editorial review, conversion delay and more

11:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the big Cloudflare outage and how your SEO and search engines may be impacted. Google’s John Mueller spoke about the biggest technical SEO factor.  Google rolled out new AI Mode features for travel search.  Google released a big weather update to its weather search results. Google Ads people also search for. Google had to propose remedies for its ad tech legal case in the EU.

0:00 - Introduction

1:30 - Cloudflare outage and the impact on SEO

2:56 - Google’s number one technical SEO factor

5:51 - Google AI Mode AI travel features

6:49 - Google Weather Next upgrade  

7:55 - Google Ads people also search for

10:04 - Google’s proposal for its ad tech troubles in the EU

11:25 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console rolled out custom annotations in the performance reports. Google got a search result snippet completely incorrect and it was insulting.  Google Ads has total campaign budgets for PMax. Google Ads may roll out Journey-aware bidding.

0:00 - Introduction

0:48 - Google Search Console custom annotations

2:14 - Google getting a search snippet insultingly wrong

4:17 - Google Ads total campaign budgets for PMax 

5:10 - Google Ads Journey Aware Bidding

7:31 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said it is working on fixing the Google Discover fake AI news spam. Google launched a bunch of AI shopping features before the holidays. Microsoft launched search within Copilot. Google lets you add shipping and return policies without a Merchant Account in Search Console and/or structured data markup. Google is not killing off schema, John Mueller said. Google Image results is now testing text ads, not just shopping ads. Google is rolling out the Ads Advisor and Analytics Advisor Gemini AI help chat. Google Ads AI Max seems to underperform compared to other match types. Google Local Service Ads message leads has new value-based pricing. Google Ads is testing importing campaigns from X and other social network platforms. Google Ads brings brand inclusions to standard shopping campaigns. Google Ads can summarize your budget optimization settings. Google Ads updated its unacceptable phone number policy. Google Business Profiles negative review extortion scam reporting form does seem to work. Google also proposed, by force, changes to Ad Manager in its ad tech EU case. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:57 - Google Search Ranking Volatility Heats Up - Movember Update

1:25 - Google Search Ranking Volatility Heats Up November 12th

1:41 - Google Opal Tool Creates Optimized Content In Scalable Way - Seriously?

3:20 - Google Working On Fixing Google Discover AI Spam Problem

3:46 - Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

4:40 - Microsoft Copilot Gets AI Search With Better Links & Citations

5:21 - Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account

6:08 - Google Is Not Killing Schema - Markups May Come & Go

6:28 - Google Image Results Tests Search Ads (Not Just Shopping Ads)

6:58 - Google Rolling Out Ads Advisor & Analytics Advisor

7:40 - Google Ads AI Max Underperforming Other Match Types

8:20 - Value-Based Pricing For Google Local Service Ads Message Leads

9:07 - Google Ads Tests Importing X Ads & Other Social Campaigns

9:47 - Google Ads Brings Brand Inclusions To Standard Shopping Campaigns

9:58  - Google Ads Summaries In Budget Optimization Settings

10:12 - Google Ads Unacceptable Phone Number Policy Update Worries Advertisers

10:42 - Google Ads Advertiser Suspension Improvements: Faster & More Accurate

11:07 - Google Negative Review Extortion Scams Reporting Form Seems To Work

11:31 - Google Proposes Changes In EU Ad Tech Case For Ad Manager & More

11:56 - Conclusion 

Today we covered Google search results get heated again, with more volatility.  Google updated its review structured data documents.  Google is rolling out Ads Advisor and Analytics Advisor.  Google Ads tests importing from X and social campaigns. Google rolls out brand inclusions for standard shopping campaigns.

0:00 - Introduction

1:00 - Google ranking volatility

1:29 - Google review schema clarification

1:56 - Google Ads Advisor & Analytics Advisor 

4:47 - Google Ads import test for X and social campaigns

7:07 - Google brand inclusions for standard shopping campaigns

8:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.