Search Engine Roundtable Podcast

We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me. Google Search is testing jobs at similar employers but it is weird. Google said SEOs can spot made for search engine content. Google Search Console now reports performance reports in 30 minute intervals. Google explained why there are only 100 negative keywords for PMax exclusions. Google said demographic exclusions will apply to shopping campaigns in PMax, Google Ads has a new used since column. Google clarified its docs around placement exclusions. Bing is testing black organic URLs and green search ad URLs. Google Business Profiles added batch price editing and moving menu items and bulk managing special hours. Google Search is testing the frequently saved local results. Yahoo Search is testing new AI chat features. Microsoft announced earnings and Bing Ad revenue was up 21% That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video is sponsored by Semrush. Discover Semrush's new AI-powered keyword research tools, offering personalized keyword difficulty, potential traffic estimates, and topical authority to help you plan smarter SEO campaigns.

0:00 - Introduction 

0:46 - Google Search Ranking Volatility Heats Up January 29 & 30th

1:10 - Google Search Ranking Volatility Spiked Friday Jan 24 Through Weekend

1:36 - Google Expands Site Reputation Abuse Enforcement To German Sites

2:14 - Google AI Overviews Go Deeper With Gemini 2.0?

2:53 - Google Ask For Me - Calls Businesses For Costs For You

3:41 - Google Search Tests Jobs At Similar Employers

4:04 - Google: SEOs Can Spot Made For Search Engine Content Quickly

4:31 - Google Search Console Reports Latest Update In 30 Minute Intervals

4:56 - Google: Why 100 Negative Keywords For Google Ads PMax Campaigns

5:46 - Google: Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax

6:11 - Google Ads New Used Since Column For PMax

6:32 - Google Ads Clarifies Docs Around Placement Exclusions After Confusion

7:02 - Bing Tests Black Organic URLs & Green Sponsored URLs

7:23 - Google Business Profiles Gains Batch Price Editing & Moving Menu Items

7:40 - Google Business Profiles Now Allows Bulk Managing Special Hours

7:54 - Google Search Tests Frequently Saved Label On Local Results

8:13 - Yahoo Search AI Chat Expanded & Adds AI Answers To Search

8:36 - Microsoft Bing Advertising Revenue Up 21%

9:00 - Conclusion 

Today we covered Google testing deeper, maybe Gemini 2.0 powered, Google AI Overviews. Also spotted more ranking volatility in Google Search.  Google explained why 100 negative exclusions and not more for now. Google Ads API group is open for some. 

0:00 - Introduction

2:40 - 2.0 Google AI Overviews

4:30 - Google Ranking volatility continues

6:40 - 100 Negative Google Ads PMax exclusions

9:50 - Google Ads API Group 

10:51 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the expansion of Google penalties in Germany for site reputation abuse.  How to track AI Overviews if you have a manual action.  How SEOs can easily spot content made for search engines.  And Google Ads issues clarifications around PMax exclusion. 

0:00 - Introduction

0:45 - Google dishes manual actions for German sites

2:09 - Hack to track AI Overviews

5:20 - Content made for search engines

7:39 - Google Ads PMax clarification 

9:36 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the Hubspot SEO woos in Google Search, Microsoft Ads testing PMax LinkedIn targeting and tools, Google Ads new Used Since column and Google on merging content and the URL is known status. 

0:00 - Introduction

1:35 - Hubspot falling in Google

5:00 - Microsoft Advertising PMax LinkedIn test

7:10 - Google Ads Used Since

7:55 - Merging Content SEO

8:40 - Google Search Console URL is Unknown

9:23 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the weekend Google search ranking volatility, Yahoo Search testing new AI features, the new Google Ads PMax features, Bing is testing new AI answer features and there is this weird similar jobs carousel in Google Search.

0:00 - Introduction

1:18 - Google Search ranking volatility

1:50 - Yahoo Search Tests AI features

2:56 - Google Search Quality Raters Guidelines update

3:39 - Google Ads has new PMAX features

6:22 - Bing is testing colored URLs for ads vs organic results

8:13 - Google has a similar jobs carousel

9:12 - Bing is testing new AI answer features

10:09 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions, over site reputation abuse in the European regions. Google updated its search quality raters guidelines. Google spam lead updated his bio, saying he works on detecting and treating AI-generated content. Google said that sometimes doing SEO can cause problems. Google has removed breadcrumbs from the mobile search results. Google AI Overviews come to Circle to Search. Google’s opt-out for page annotations does work. Google Business Profiles launches WhatsApp chat in the US. Google Maps pins are showing on service area businesses. Google Ads launched new Performance Max features yesterday. Google Ads weekly spend fluctuations explained. Google Ads PMax search term insights gets source data and private search term category data. Bing is testing adaptive zoom. Bing is testing a new local pack design. Bing is testing real estate search filter. Bing is hiding Google search results. Yahoo Search is testing AI Chat. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:34 - Google Search Ranking Volatility Heated Starting On Jan 20th

1:14 - Google Expands Site Reputation Abuse Enforcement To Europe

1:55 - Google Search Quality Raters Guidelines Gain 11 New Pages

2:26 - Google Clarified Site Reputation Abuse Policy & Manual Actions

2:54 - Google Search Quality Analyst Detects & Treats AI-Generated Content

3:39 - Google: Sometimes Doing SEO Can Cause More Problems

4:00 - Google Removes Breadcrumb From Mobile Search Results Snippets

4:31 - Google AI Overviews Come To Circle To Search

4:47 - Tested: Google Page Annotation Opt Out Does Work

5:07 - Google Business Profiles Launches Chat With Text & WhatsApp In US

5:24 - Google Map Pins On Service Area Businesses - A Bug?

5:52 - New Google Ads Performance Max Features

6:04 - Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

6:23 - Google Ads PMax Search Terms Insights Gains Source Data

6:46 - Google Ads PMax Reports With Private Search Term Category

6:59 - Bing Adaptive Zoom Setting

7:20 - Bing Tests New Local Pack Design With Blue Backgrounds

7:32 - Bing Tests Real Estate Search Menu Filter

7:50 - Microsoft Bing Now Hiding Google Search Results

8:24 - Yahoo Search Tests AI Chat

9:09 - Conclusion