Search Engine Roundtable Podcast

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover from the helpful content update. Tuta complained to EU regulators that it was hit by the March 2024 Google core update. Forbes completely removed its coupon sections before the Google site reputation abuse policy launched. Google’s spam reporting tool will gain site reputation abuse details. Most SEOs did not fill out the Google Core update feedback form. Google SGE AI Answers cost 80% less to generate. Google renamed AI overviews to AI Answers. Google is testing custom filters in search results, it is neat. Bing Webmaster Tools fixed a bug with its SEO notifications. Google Ads posts PMax updates, its first in two months. Google Ads will automatically pause low-activity keywords. Google Ads will disallow deepfake sexual content. Google responds to concerns over Chrome IP masking. Microsoft Advertising now includes Copilot features. OpenAI may launch a search engine in the coming weeks. Appel Business Connect actions are now live. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

0:00 - Introduction

1:06 - Google March 2024 Core Update Finished April 19th (A Week Ago)

2:42 - May 2024 Google Webmaster Report

3:17 - Google: Helpful Content Update Recoveries May Take Much Longer Than Others

4:07 - Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop

4:57 - Forbes Completely Removes (410 Server Status) Coupon Directory

5:42 - Google Spam Reporting Tool To Gain Site Reputation Abuse

6:02 - Most SEOs Did Not Send Feedback To Google On The March 2024 Core Update

6:29 - Google SGE AI Answers Now Cost 80% Less To Generate

7:04 - Google SGE AI Overviews Has A New Title - AI Answer

7:27 - Google AI Writing Some Search Knowledge Panels

7:45 - Google Search Tests Custom Filters & Templates

8:15 - Bing Webmaster Tools Notifications & Insights Bug Fixed

8:40 - Google Ads Posts First New Feature Announcement In Two Months - PMax Updates

9:22 - Google Ads To Automatically Pause Low-Activity Keywords Next Month

9:51 - Google Ads To Disallow Services For Deepfake Sexual Content

10:21 - Google Responds To Concerns Over Chrome IP Masking

10:59 - Copilot Now In Microsoft Advertising Platform

11:29 - Report: OpenAI To Launch Search Engine

11:56 - Apple Business Connect Actions: Add Links To Apple Maps Local Listing

12:13 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.More specifics at https://www.seroundtable.com/recap-05-01-2024-37315.html

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google said they need very few links for rankings. Google said you can ignore link spam. Google said its link best practices document is still good. Google Publisher Center won’t allow you to add publications anymore. Google is testing discussion and forum questions with embedded answers. There is this heated piece on how Prabhakar Raghavan killed Google Search. Google Ads has a new extension for established in. Google Ads API version 16.1 is now out. Google Ads diagnostic tool shows low keyword quality warning. Google Business Profilers gained a new select menu source. Mikhail Parakhin broke his silence on Mustafa Suleyman taking over as the CEO of AI at Microsoft. Google and Microsoft both had very good earnings reports, with ad revenues and profits up a lot. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:36 - Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

1:28 - Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

2:05 - Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

2:35 - Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

2:57 - Google: We Need Very Few Links To Rank Pages; Links Are Less Important

3:11 - Google: Ignore Link Spam Especially To 404 Pages

3:26 - Google: Our Link Best Practices Doc Are Still Good Guidelines

3:47 - Google Publisher Center No Longer Allows Adding Publications

4:47 - Google Tests Discussion and Forums Questions With Answers Box

5:04 - Report: How Prabhakar Raghavan Killed Google Search

6:03 - Google Ads Established In Extensions

6:12 - Google Ads API Version 16.1 Now Available

6:23 - Google Ads Diagnostic Tool Low Keyword Quality Warning

6:50 - Google Business Profiles Gains Select Preferred Menu Source

7:10 - Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

8:11 - Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

8:47 - Conclusion 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site reputation abuse spam policy will be fought both algorithmically and through manual actions. Google responded to The Verge mocking its search rankings over best printer. Google Search Console has a new unused ownership tokens page. Some sites may see the Google Indexing API work for a limited time on unsupported content types. And having two sites won’t result in your sites search ranking decline. BingBot now fully supports Brotli compression and will test Zstd compression soon. Google Search is testing thumbs-up and down buttons for product carousels. Google is testing new sitelinks designs. Google Notes on Search may not go away in May. Google Maps no longer supports draft reviews. Google Maps released a bunch of new maps, directions, travel and EV features. Google Ads Demand Gen campaigns now support AI image generation. Google Ads is testing a similar product carousel. Google Ads reminds advertisers that ad customizers are going away. Google Ads is testing a new horizontal ad card format. Google AdSense has these new ad intent formats. Google AdSense publishers are reporting lower RPM earnings since mid-February. Google threatens to drop links to California news publishers amongst link tax bill. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix Studio lets digital marketing agencies get all of the benefits Wix has to offer from best-in-class SEO capabilities to 99% up-time with the added value of an extensive client and team management system baked right into the platform.

0:00 - Introduction

1:09 - Deepening Google Core Ranking Volatility Hits Yesterday & Today

1:48 - Weekend Google Core Ranking Volatility Taxing Site Owners

2:32 - Google Goes On Defensive On Its Search Quality & Forum Results Statements

3:08 - Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

4:14 - Google Responds To The Verge Mocking Its Search Rankings For Best Printer

5:15 - Google Search Console Adds Unused Ownership Tokens

5:45 - Google: Indexing API May Work For Unsupported Content But...

6:25 - Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

7:00 - Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

7:30 - Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

7:44 - Google Tests Horizontal Lines For Sitelinks & People Also Ask

8:13 - Google Notes On Search Won't Necessarily Go Away In May

9:16 - Google Maps No Longer Will Support Draft Reviews

9:34 - Google Maps Releases New Directions, Travel & EV Features

10:00 - New Google Ads AI Generated Image Tool For Demand Gen Campaigns

10:25 - Google Ads "Similar Product" Carousel

10:34 - Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

10:56 - Google Tests More Google Ad Card Formats

11:08 - Google AdSense New Ad Intents Formats - Links & Anchors In Content

12:06 - Google AdSense Publishers Reporting Huge RPM Earnings Drops

12:39 - Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

13:23 - Conclusion 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.More specifics at https://www.seroundtable.com/recap-04-17-2024-37243.html