Search Engine Roundtable Podcast

Today we covered the Google June 2026 spam update completing late Friday.  Google’s Liz Reid said it wants your content to shine in Google Search.  Google is testing top stories in AI Overviews. Bruce Clay, an SEO pioneer, and the father of SEO, has passed. Google Ads makes changes to Display & Video 360 API and Structured Data Files. The Google Ads API version 21 will sunset soon. Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend ChatGPT Ads have changed the sponsored label to ads label.

0:00 - Introduction

1:25 - Google June 2026 spam update done

2:26 - Google wants great content to shine

5:30 - Google top stories in AI Overviews

6:30 - Google Ads API version 21 will sunset soon 

7:10 - Google updates Display & Video 360 API and Structured Data Files

8:46 - Google Ads Performance Max Product Reporting By Asset Group and view Audience segments

10:10 - ChatGPT Ads label changes

11:12 - Industry pioneer, Bruce Clay has passed

12:15 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, Google released the June 2026 spam update, Google said it was a normal spam update but it does feel like this one started a bit earlier and was a big one. Yes, we covered on Sunday what we thought was a Google update that focused on black hat techniques. Google Search Console’s AI performance report is rolling out to more users. Google’s John Mueller explained when an impression is counted in that AI report. Google also posted a big help document on how the AI controls work in Search Console. Google’s page indexing report is delayed over two weeks. Google said when it comes to site moves, it is impossible to know the outcome ahead of time. Google AI Mode ask anything box now is testing autocomplete. Google AI Overviews is testing a button to send searchers to the web only tab. Google Ads is testing strongest match and strong match labels on sponsored results. Google Ads has new data named unique search categories with clicks, conversions and impressions. Google Ads will soon allow some final URLs to redirect to different domains. Google Ads expands financial advertiser verification across 24 EU markets. Google Ads rolls out text disclaimers to all advertisers. Google Ads is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns. Google Ads API version 24.2 is out with new features and security. Google AdSense Multiplex ads ad request reporting is changing. Google Business Profiles has this new Collected info action button. Google added a messages button that has an AI agent to Business Profiles. Google created a new policy document for Subscription linking for news publishers but then removed it. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:29 - Google June 2026 Spam Update Has Been Released

1:41 - Google Search Ranking Update Hits Friday June 19th Impacting Black Hats?

2:58 - Google Search Console AI Performance Report Rolling Out To More

3:55 - Google: When AI Performance Reports Count Impressions

4:43 - Google's Deep Dive On Google Search Generative AI Controls

5:28 - Google Search Console Page Indexing Report Delayed By Two Weeks Again

5:54 - Google: Site Move Outcomes Impossible To Fully Know Ahead Of Time

6:21 - Google AI Mode Ask Anything Box With Autocomplete

6:47 - Google AI Overviews Tests Button To Go To Only Web Results

7:10 - Google Ads Tests Strongest & Strong Match Labels On Sponsored Results

8:28 - Google Ads: Unique Search Categories With Clicks, Conversions & Impressions

8:51 - Google Ads Will Soon Allow Some Final URLs To Redirect To A Different Domain

9:19 - Google Ads Expands Financial Advertiser Verification Across 24 European Markets

9:44 - Google Ads Rolling Out Text Disclaimers To All

10:00 - Google Ads Maximize Conversion Value Bidding For Standard Shopping

10:24 - Google Ads API Version 24.2 Now Available

10:43 - Google AdSense Multiplex Ads Changes Ad Request Reporting

11:16 - Google Business Profiles New Collected Info Actions

11:43 - Google Business Profiles Adds Message Button With AI Agent

12:23 - Google Creates Subscription Linking For News Publishers

12:45 - Conclusion

Today we covered the new Google June 2026 spam update being rolled out. The page indexing report is delayed two weeks. Google is testing autocomplete in the follow up section of AI Mode. Google explained how impressions are counted in the AI performance reports. The Google Ads API will stop supporting new Smart Campaign creation.  And the Google Ads API version 24.2 is out.

0:00 - Introduction

1:05 - Google June 2026 spam update rolling out

3:23 - Google page indexing report delayed two weeks

4:05 - Google AI Mode autocomplete

5:02 - Google AI performance report impressions count

7:17 - Google Ads API to stop supporting new Smart Campaign creation

9 35 - Google Ads API version 24.2 is out

10:32 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Ads testing strongest match and strong match labels on sponsored results. Google Ads new unique search categories with clicks, conversions and impressions. Google Ads to allow some final URLs to redirect to outside different domains. Google Merchant Center added details on how to remove the Found by Google products from your feed.

0:00 - Introduction

1:37 - Google Ads strangers and strong match labels

6:23 - Google Ads adds unique search categories with clicks, conversions and impressions

8:34 - Google Ads to allow some final URLs to redirect to different domains

10:37 - Google Merchant Center remove Found by Google products

11:50 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console expanding access to the new generative AI reporting features.  Google Ads clarified its AI Max for Search Campaigns reporting. Google Ads also updated travel promotion ads and booking links.  Google Ads expanded the verification requirement for financial advertisers in 24 EU markets.  Google News subscription linking has new policies.

0:00 - Introduction

1:06 - Google Search Console AI reporting expanding

2:15 - Google Ads clarifies AI Max for Search Campaign reporting 

4:07 - Google Ads travel promotion ads and booking links updates

5:45 - Google Ads financial advertiser verification expands across Europe

6:35 - Google News subscription linking new policies

7:45 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the Friday unconfirmed Google update that hit hard. Google’s John Mueller said site moves are hard and unpredictable.  Google spoke at Search Central Live Milan on chunking and more. Google Ads rolled out text disclaimers to all. Google Ads posted more tips on pinning headlines and descriptions. Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the "Maximize conversions" and “Maximize conversion value” strategies. Changes coming to Google Ads enhanced conversions. 

0:00 - Introduction

1:26 - Google algorithm update hits hard over weekend

2:28 - Google on site moves, its hard and unpredictable

4:26 - Google Search Central Live Milan - chunk away

5:54 - Google Ads rolls out text disclaimers to all 

7:04 - Google Ads adds more ad tips on ad pin ad headlines and ad descriptions

8:02 - Google Ads Smart Bidding Target CPA & ROAS updates

10:15 - Google Ads enhance conversions updates

10:58 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered the typical and ongoing Google Search ranking volatility. UK’s CMA ordered Google to share its search ranking algorithm and enable data portability to some third-parties. Google Search rolled out its information agents in AI Mode to subscribers. Bing Webmaster Tools released updates to its AI performance reports including intents, topics, citation share and a compare feature. Bing Webmaster Tools will also release updates to its country filters in those performance reports. Google Search Console’s link report was finally updated. Google updated its documentation around site moves and listing domain variants in the change of address tool. Google said LLMS.txt files won’t help or hurt you in Google Search. Google said HTML is the standard for SEO, not markdown files. Google said there is no practical difference with using subfolders structures for US sites. Google Search Central Live took place in Milan this week and they covered tons of important SEO topics. Google is testing 3D model attribution in the product results. Google Image Search does mix ads within organic, and finally some are noticing. Bing is testing a new updated news box design in search. Google Ads changed its bidding target optimization, rolled out promotion mode beta and expanded smart bidding exploration. Google Ads will also limit ad impressions from unqualified advertisers. Google Ads is turning on conversion-based customer lists. And Microsoft Advertising has a new product explorer feature. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:52 - Google Search Ranking Volatility Continues Into This Week

1:42  - CMA: Google Must Share How Search Results Are Ranked & Data Portability

2:35 - Google Search Rolls Out Information Agents In AI Mode For A Fee

3:02 - Bing Webmaster Tools AI Reporting Adds Intents, Topics, Citation Share & Compare

4:16 - Bing Webmaster Tools May Support More Country Reporting

4:42 - Google Search Console Link Report Finally Fixed & Updated

5:06 - Google: For Site Moves, Add All Domain Variants To Change Of Address Tool

5:41 - Google: LLMS.txt Files Won't Help Or Hurt Your Search Rankings

6:44 - Google: HTML The Standard For SEO, Not Markdown Files

7:09 - Google: No Practical SEO Difference By Going With Folder For US Site

7:56 - Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks

8:40 - Google Tests 3D Model From Attribution In Product Results

9:12 - Google Image Search Mixes Ads Within Organic Results Too

10:10 - Bing Tests Updated News Design In Search

10:22 - Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands

10:48 - Google Ads To Limit Ad Impressions From Unqualified Advertisers

11:20 - Google Ads Turning On Conversion-Based Customer Lists For Advertisers

11:45 - New Microsoft Advertising Product Explorer

12:09 - Conclusion

Today we covered a change to the Google site move documentation, around domain variants.  Google is testing giving credit to the merchant who created the 3D model. Google Ads measurement boost with additional data sources. Microsoft Advertising now lets you target LinkedIn job seniority profiles.

0:00 - Introduction

0:52 - Google site move domain variant document update

2:04 - Google 3D models for products details

3:14 - Google Ads measurement boost with additional data sources 

6:47 - Microsoft Advertising LinkedIn targeting job seniority 

9:02 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Bing releasing new AI reporting features in Bing Webmaster Tools. Google search ranking volatility is still heated. UK’s CMA tells Google to hand over its search ranking algorithm and more. Google Ads slightly updated its campaign status interface. Google Ads shifts Demand Gen billing to CPM for some Discover campaigns.

0:00 - Introduction

0:52 - Bing Webmaster Tools new AI reporting features

4:42 - Google ranking volatility still heated 

5:23 - CMA tells Google to hand over its search ranking algorithm

7:40 - Google Ads shifts Demand Gen billing to CPM for some Discover campaigns

10:57 - Google Ads updated its campaign status interface

11:52 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google updated its help documents to say LLMS.txt files don’t help or hurt your search rankings, they are simply ignored.  Google said using subfolders for US site targeting doesn’t make a difference for SEO. Microsoft Advertising released Product Explorer. Google is mixing ads in image search.

0:00 - Introduction

1:17 - Google says LLMS.txt files won’t help or hurt your rankings

3:20 - Google said subfolders for US sites don’t matter 

5:28 - Microsoft Advertising releases Product Explorer 

6:55 - Google mixing ads in image search

11:08 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.