Search Engine Roundtable Podcast

Today we covered a lot of Google Ads news including the timeline for DSA to switch to AI Max off until 2027.  Google Ads announced updates to building target optimization, promotion mode beta roll out and expands smart bidding exploration. Google Ads to limit ad impressions from unqualified advertisers. Google Search Console fixed the link report and teased a new platform property tooltips page.  Google Business Profile manager access invites are broken. Google shopping carousel tests good price labels and the local finder dropped pagination.

0:00 - Introduction

1:40 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline

3:46 - Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands

7:26 - Google Ads To Limit Ad Impressions From Unqualified Advertisers

9:02 - Google Search Console Link Report Finally Fixed & Updated

9:27 - New Google Search Console Tool/Report: Platform Property Tooltips

10:23 - Google Shopping Results With Good Price Label

11:25 - Google Business Profile Owner/Manager Access Invites Not Working For Some

12:08 - Google Local Finder Interface Drops Pagination

12:36 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers a way to disable AI responses in search. Apple also updated its Applebot documentation to include AI, crawl delay, and much more. Google created a new help document on trusting advice from third-party SEO tools and services. Google also updated its hiring an SEO document. Google Search was not impacted by the Gemini outage on Wednesday. Google launched Search profiles insights and analytics. Google Search Console may be releasing a new report or tool named platform property tooltips. Soon you will be able to connect your Google Business Profiles with Gemini. Google Shopping is testing linking directly to merchant sites. Schema.org added usage statistics to schema types. Google Ads is testing top pages links and images within sitelinks. Google is also testing blue dotted underlined sitelinks. Not to be outdone, Google is also testing dotted underlines and shaded URLs in the organic search result snippets. Google Ads also has this new campaign guidance with experiment power scores. Google Local Service Ads now support home listings. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:02 - Google Search Ranking Volatility This Week: June 8-12

1:20 - Google Search Ranking Volatility This Weekend - Around June 6th

1:53  - Report: Google Zero Click Searches To Open Web Fall To 27.6%

2:48 - Apple Siri AI & New Apple Intelligence

4:08 - Apple Updates Applebot Docs To Include Siri AI & AI Features

4:24 - Bing Gives Searchers A Way To Disable AI Copilot Answers

5:16 - New Google Document On Third-Party SEO Tools, Services & Advice

5:55 - Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization

6:14 - Google Search Was Unaffected By Gemini Outage

6:37  - Google Search Profiles Insights & Analytics

7:08 - New Google Search Console Tool/Report: Platform Property Tooltips

7:30 - Gemini Can Help With Your Google Business Profiles

8:02 - Google Shopping Results Tests Linking Directly To Merchant Site

8:31 - Schema.org Adds Usage Statistics For Schema Types

9:00 - Google Ads Testing Top Pages Links

9:15 - Google Ads Sitelinks With Images

9:35 - Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings

9:52 - Google Tests Dotted Underlined & Shaded URLs In Search Snippet

10:15 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline

10:34 - New Google Ads Campaign Guidance With Experiment Power Score

11:04 - Home Listings Come To Google Local Services Ads

11:27 - Conclusion

Today we covered how the big Gemini outage yesterday had no impact on Google Search. Gemini will soon work with Google Business Profiles.  ChatGPT Ads manager now supports product data feed uploads for ad creation. Google Merchant Centers product feed API is broken. Google is showing images in the sitelinks with Google Ads. Google is testing dotted underlined and shaded URLs in snippets.

0:00 - Introduction

0:58 - Gemini outage no impact on Google Search

2:13 - Gemini to work with Google Business Profiles

4:30 - ChatGPT Ads gain product upload feature

6:59 - Google Merchant Center product API broken

7:54 - Image sitelinks in Google Ads

10:25 - Google dotted underlined and shaded URLs in snippets

11:17 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the updated Google zero click study from Rand and friends, and how clicks from Google Search continue to decline. Apple updated the Applebot documentation for the new AI changes. Schema.org added usage statistics to the schema types. We have a new study on rejected review replies on Google Maps. Google Ads is testing blue dotted underlines for sitelinks. 

0:00 - Introduction

1:53 - Google Zero click report shows clicks continue to dwindle

5:02 - Applebot documentation updated

6:03 - Schema.org adds usage statistics 

6:56 - Rejected Google review replies study

10:00 - Google Ads sitelinks blue dotted underlines

11:52 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new Apple announcements on Siri AI and new Apple Intelligence. Google Ads has a new campaign guidance feature with experiment power score.  Google added new PMax asset testing tools.  Google AI Mode shifts links to the bottom.

0:00 - Introduction

2:10 - Siri AI & Apple Intelligence

5:34 - Google Ads campaign guidance with new experiment power score

7:28 - Google adds new Performance Max asset testing tools 

8:17 - Google AI Mode shifts links to the bottom

9:46 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s new help documentation on guidance from third-party tools, service and advice and the updates to hiring an SEO.  Google is rolling out Search profiles and there is analytics.  We had more search volatility this weekend from Google Search. Bing released an extension to block its AI Copilot results.  Google Chrome won’t default to AI Mode. Microsoft Advertising expanded Audience Ads eligibility for cryptocurrency exchanges. 

0:00 - Introduction

1:55 - Google’s new help docs on guidance from third-party tools, service and advice & hiring an SEO

4:45 - Google Search Profiles rolling out

10:04 - Google search ranking volatility this weekend

11:11 - Bing’s no AI extension and search parameter

12:39 - Google Chrome wont make AI Mode the default

13:55 - Microsoft expands audience ads for crypto

14:56 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, I recorded from Boston - sorry for the appearance.  We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls.  Bing Webmaster Tools will release more AI reporting tools very soon. A Microsoft executive had a slide that admitted AI search reduces clicks and website visits.  Google officially released publisher profile pages to some, they are called Search profiles.  I posted the monthly Google Webmaster Report for June.  Google Ads has a new leads management screen and tool. Google Ads has new branded searches controls for AI Max.  Google Ads has a new invalid activity credit report. Google started to test healthcare ads in AI Mode.  Google Ads updated its terms of service.  Google Merchant Center expanded attribute rules to automatically found products.  Google AdSense now lets you share your full IP address with buyers. Google Business Profiles can be connected to Google Analytics soon. ChatGPT has new multi-advertiser placements for ads and a bunch of new Ad Manager updates. Microsoft announced Web IQ and Microsoft Scout.  And I created a new Google volatility tracker aggregator tool.  That was this past week in search at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

0:53 - Google May 2026 Core Update Has Completed Rolling Out

1:15 - Google May 2026 Core Update Volatility Hits Hard Again June 2nd

2:05 - Google Search Console AI Performance Report & AI Blocking Controls (Limited)

4:33 - Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon

4:56 - Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits

5:32 - Google Search Profiles: Publisher Profile Pages Officially Live

6:30 - June 2026 Google Webmaster Report

6:38 - Google Hosted Forms Leads Screen In Google Ads

7:03 - Google Ads New Branded Searches Controls For AI Max

7:23 - Google Ads Invalid Activity Credit Report - New Help Document

7:48 - Google Begins Limited Test Of Healthcare Ads In AI Mode

8:12 - Google Ads Terms of Service Updated For AI Changes After 8 Years

8:32 - Merchant Center Expands Attribute Rules To Automatically Found Products

8:55 - Google AdSense New Full IP Address Sharing

9:26 - Coming Soon: Connecting Google Business Profile To Google Analytics

9:46 - ChatGPT Multi-Advertiser Placements & Ads Manager Updates

10:44 - Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.

11:30 - New SER Volatility Aggregator Chart & Backend Update

11:58 - Conclusion 

Today we had a special live version of It’s New at SMX Advanced in Boston. We covered tons of topics, listed below - sorry, not timestamps, and no screenshots this time but I wanted to get the video up in time. Thanks to our special guest, Anthony Higman of Adsquire for replacing Mordy - it was a huge improvement. • Google May 2026 Core Update Has Completed Rolling Out • Google Search Console AI Performance Report & AI Blocking Controls (Limited) • Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon • Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits • Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ. • June 2026 Google Webmaster Report • Google Ads Terms of Service Updated For AI Changes After 8 Years • Google Ads New Branded Searches Controls For AI Max • Google Merchant Center Mass Product Page Unavailable Notices Last Night? • Warning: Google Ads Phishing Attack For Google Accounts • Merchant Center Expands Attribute Rules To Automatically Found Products • ChatGPT Multi-Advertiser Placements & Ads Manager Updates • Google Tests Conversational Discovery Ads & Highlighted Answers In AI Mode • Google AI Mode Shopping Ads, Business Agent For Leads & Direct Offers Coming • Google Ask Advisor Brings Together Ads Advisor & Analytics Advisor • Google Hosted Forms Leads Screen In Google Ads A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console rolling out new AI performance reports and forced to give UK publishers the ability to block its content from AI Mode and AI Overviews. Google is testing healthcare ads in AI Mode. Microsoft announced Web IQ, plus Microsoft Scout (but what about Yahoo Scout). And ChatGPT is testing multi-advertiser placements and new ChatGPT Ad Manager updates. We also spoke about my new aggregator tool for Google search ranking volatility. 

0:00 - Introduction

1:36 - Google Search Console AI performance reports and AI blocking controls

6:00 - Google Ads is testing healthcare ads in AI Mode

7:40 - Search Engine Roundtable Google Search volatility tool

8:58 - Microsoft Scout vs Yahoo Scout, with Web IQ

12:24 - ChatGPT with multi-advertiser placement and Ad Manager updates 

14:11 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered even more Google May 2026 core update volatility touching down today, June 2nd and in the show, that core update was completed and is done. Microsoft said in a presentation that AI search reduces clicks and website visits. Google updated its Google Ads terms of service.

0:00 - Introduction

0:50 - Google May 2026 core update heated and done

2:09 - Microsoft said AI search reduces clicks and website visits

4:17 - Google Ads terms of service updated

6:20 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.