Search Engineers Podcast

Mike Spangenberg from State Forty Eight joins me for another episode of the Search Engineers Podcast!  Mike shares stories of dealing with financial setbacks within the company, learning how to structure branding deals with other collaborators, and talks about winning huge opportunities to partner with the Arizona Cardinals and Diamondbacks.   Mike's Links:  Instagram - https://www.instagram.com/statefortyeight/ Website- statefortyeight.com

In this episode, Stephanie Rado Taormina joins me to discuss life, business, mindfulness, and her journey as a creative entrepreneur.

Stephanie is the owner of Have Some Fun Today, a brand inspired by shifting people's mindsets and bringing joy.   

I truly had an awesome time interviewing her and I believe her brand is full of meaning and purpose.

Stephanie and I connected via LinkedIn. When I came across her profile, I noticed it was filled with wisdom, mindfulness, and stories of her life's work and journey. This drew my to her, as I also believe in the importance of mindfulness and feel it has changed my life.

Link to Stephanie's LinkedIn: https://www.linkedin.com/in/stephanieradotaormina/

Link to Stephanie's website: havesomefuntoday.com

In this video, Search Engineers host Matt Abbagnaro interviews Rob Fraser of Endur Apparel.  Endur apparel just celebrated it's 5 year anniversary! Huge congratulations to Rob and his entire team.  We go deep in this episode on what it means to be an entrepreneur, how to deal with setbacks, Rob's journey from $0-$10 Million in sales, and more.  Rob shares a story of a trying time in his business when he had to buy out his co-founder because of poor performance. To do this, he took out a personal loan of over $100,000, only 2 years into his business.  Since then, he has skyrocketed his success. Rob believes adversity and struggle in business can be a huge advantage to you in the long run.  I know for sure so many people can gain a ton of value from this episode  

Links to Rob's website and socials:  

Rob's LinkedIn -  https://www.linkedin.com/in/robbfraser/  

Endur Apparel's Instagram- https://www.instagram.com/endurapparel/  

Website- Endurapparel.com

Bing Shopping Ads are an AMAZING way to boost revenue in your business!

-One thing you can do is go inside your Microsoft Ads and Google Ads accounts. Open Microsoft keyword planner, and Google keyword planner. Enter some relevant keywords in your niche, and compare average search volume and cost per click. You will find that for most of the keywords you search for, Microsoft Ads cost per clicks will be significantly lower almost every time.

-In addition to CPCs being lower, like we read at the beginning of this episode, a significant amount of the traffic that you will be paying for will be from folks with an average annual income of $100K or more.

-People still think Bing is useless, and this is exactly why it is such an amazing opportunity right now. Most big box retailers and larger ecommerce stores are not taking advantage of Bing AT ALL. This leaves a huuuge hole in the game waiting to be filled by whoever is willing to take action.

-Native ads, facebook ads, facebook retargeting ads, youtube ads, and shopping ads all play a very different and important role in your funnel. Whether you’re just getting started, or just looking to boost revenue in your business, Bing shopping ads are a HUGE way to increase sales.

Information from the video:

Search Engineers

267-702-4544

searchengineersgroup.com

Our Bing Shopping Ads Free Training (YouTube):

https://www.youtube.com/watch?v=10_ceNX0sRc&t=687s

Bing Shopping Ads Alpha/Beta Playbook PDF:

https://www.searchengineerslife.com/optindrvtwpoq 

Statista article:

https://www.statista.com/topics/4294/bing/#dossierSummary__chapter2

In this episode, I am joined by Marshall Atkinson, the host of the Success Stories podcast, author of several books, host of the YouTube show "Adventures In Apparel Decorating", and much much more.

Marshall was kind enough to lend his time for an episode which I truly got so much value from! He owns and operates Atkinson Consulting LLC, a consulting agency serving the decorated apparel industry.

We had a great chat about understanding your ideal customer/client, how to bring value to them, and the importance of maintaining a business plan. 

Marshall is extremely knowledgeable in his field and has a ton to offer. Check out the Success Stories podcast, and checkout his e-books, articles, and online courses at https://atkinsontshirt.com/  

Episode #1 of the Search Engineers Podcast starts off STRONG with Brandon Cook and Parker Mickelson of Clean Origin.

Clean Origin is a native e-commerce jewelry/diamonds brand that has since opened it's first brick and mortar retail store located in Dallas, TX. They are growing extremely fast! 

Brandon Cook is the director of marketing for Clean Origin, and Parker Mickelson is the acquisition marketing manager. These two teamed up with me to deliver some real value and share what their diamond customers' funnel journey looks like.

Visit cleanorigin.com to learn more about their brand!