Why Enterprise Site Search is Hard for IT Teams Let’s face it, managing a large, B2B website is challenging -and IT owns the problem! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take another deep dive into site search technology, and discuss how IT teams can overcome obstacles, and help…

The Customer Journey IS the Goal There’s a better way to think about your B2B website traffic! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about some of the mistakes companies are making when analyzing visitor data. Join Tim and Steve as they talk about: Why the customer journey…

Finding the Right Search Technology for Your B2B Site If you (or your team) manage your B2B’s website’s tech, this is an episode for you! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take a deep dive into site search technology. Join Tim and Steve as they talk about: The…

Why Visitor Behavior is More Valuable Than Personal Data for B2B In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss why B2B, enterprise organizations should focus more on visitor behavior -not personal data for successful growth. Join Tim and Steve as they talk about: Apple’s pro-user privacy change that caused…

How MarTech is Failing B2B Marketers We get a little disruptive in this episode of SearchChat. Co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the unique challenges B2B marketers and B2B website/stack “owners” face when it comes to driving traffic, engaging prospects in journeys, and ultimately, converting those clicks and interactions. Join Tim…

The Conversational Website In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the concept of “The Conversational Website”, and how content, chat, and site search can work together to create a better overall customer experience, and drive business results. Join Tim and Steve as they talk about: What “Conversational Websites”…

The (Site Search) Struggle is Real! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about why you need smarter site search, and why paying attention to site search is critical to growing your business. Join Tim and Steve as they discuss: Why investing in smarter Site Search is one…

Stop Groundhogging Your MarTech Stack In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the Groundhog Day effect of looking for new tech to solve problems -instead of understanding your data better. Join Tim and Steve as they discuss: 4 Must-haves you need to create great customer experiences on…

Why Better On Site Search Can Help Grow Your Business in 2022 In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur explore the ever-expanding footprint and value of site search. Join Tim and Steve as they discuss: How the role of Site Search is changing, and becoming even more impactful for…

Why 2022 will be “The Year of Site Search” Co-hosts Tim Peter and SoloSegment CEO Steve Zakur ask the question: “If you’re not engaging customers and progressing journeys, then what are you doing?” In this packed episode of SoloSegment SearchChat, Tim and Steve talk about why your tech tools need to demonstrate real business results,…