Your Most Engaged Customers are Using Site Search In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share their thoughts on highly engaged and high intent customers – and how Site Search is where they’re looking when they’re trying to do business with you. Join Tim and Steve as they…

Why Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will make your customers happier and help your business grow.  Join Tim and Steve as they…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the value of on-site search and how it can be used as both a listening tool and a technology to help you better understand your customers, and improve your business overall.  Join Tim and Steve as they cover: The importance…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data. What a lack off good on-site search results and a backlog of help tickets are…

5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination of preparation, automation, and collaboration with vendors.  Join Tim and Steve as they discuss: How…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates can address those challenges.  Join TIm and Steve as they discuss: Avoiding the “Shiny Object…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment’s new report, “B2B Website Engagement in a Changed World”.  Join Tim and Steve as they discuss: The extra motivation of site searchers, and why you need to offer site searchers a better…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur dive even deeper into SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Among other topics, Tim and Steve take a look at: How the shift to digital during the pandemic has changed B2B marketing forever Why remote work makes…

In the first episode of SoloSegment SearchChat’s second season, hosts Tim Peter and SoloSegment CEO Steve Zakur look at our new report, B2B Website Engagement in a Changed World. Tim and Steve explore the stats that show how important digital has become for B2B companies during — and following — the pandemic. And Steve explains…

In today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous personalization? Our answer: not really, but that isn’t what anonymous data…