This is a guide to building successful event analytics systems within a company. The podcast addresses the common pitfalls and symptoms of poor event tracking, which include a lack of shared language and trust in the data. It then outlines the root causes of these problems, such as a developer-centric mindset rather than a business-user focus and a lack of visual communication around events. It also concludes with a step-by-step process for building an event tracking dictionary and establishing a culture of data-driven decision making. This process involves understanding the needs of the business user, tracking user journeys instead of just metrics, and defining the properties associated with each event.

Welcome to "Data Unlocked," the podcast that dives deep into the world of data governance, analytics, and the intricate nuances of data as a product. Join us as we explore the pillars of data quality—accuracy, completeness, timeliness, consistency, and compliance. We'll uncover how industry leaders like Uber leverage real-time processing and robust governance to drive decision-making and dynamic pricing. Tune in for practical insights, expert interviews, and actionable strategies to elevate data quality within your organization. Whether you're a data novice or a seasoned pro, there's something here for everyone!