Hosts: Michael Fanning and Stevi Fanning, experienced real estate coaches and industry veterans, join forces to tackle common misconceptions in real estate.

Key Myths Discussed:

Myth #1: Real Estate is an Easy Business

87% failure rate within 5 years

significant initial investment ($3,000-$5,000+)

Requires 400+ hours of training

Multiple skill sets needed: client management, financial awareness, negotiation

Myth #2: Agents Only Work When They Have a Sale

25-30% time spent on marketing

20-25% on client communications

15-20% on MLS research

Only 10-15% on actual transactions

50-100 daily communication attempts

Myth #3: More Hours Equal Success

Productivity peaks at 35 hours per week

Burnout risk increases 60% beyond 50 hours

Focus on efficiency over "grind culture"

Importance of time blocking and automation

Myth #4: Making Money Right Away

First-year average income: $15,000-$30,000

Success requires systematic approach

Focus on skills and knowledge first

Build robust referral network

Consider coaching for accelerated growth

Myth #5: Friends and Family Will Be Your Clients

5-10% conversion rate for friends/family

Need to maintain professional standards

Importance of establishing systems and processes

Focus on building professional referral networks

Contact Information:

Michael Fanning: [email protected]

Stevi Fanning: [email protected]

Website: windermerecoaching.com

Weekly PATH calls: Thursdays at 10:00 AM Pacific Time (for Windermere agents)