In this episode of Windermere Coaching Minute, host Michael Fanning welcomes real estate veteran Erik Zimmerman to discuss navigating changing real estate markets, maintaining productivity, and finding opportunities in challenging times.

Erik Zimmerman brings 36 years of real estate experience to the conversation. Based in Cincinnati, he previously hung his license with Comey and Shepherd and has a background as a ninja instructor and coach.

• The return to "normal" market conditions with 45-60 day market times
• How 40% of agents have never experienced interest rates over 4% or asked for price reductions
• Strategies for staying productive and focused during market changes
• The importance of mindset and focusing on what you can control
• Time blocking and accountability techniques for consistent success
• Finding opportunities in any market condition
• Balancing lead generation activities with long-term relationship building
• Practical tips for staying motivated during market shifts

Erik emphasizes that real estate success requires commitment to proven systems regardless of market conditions. He uses the analogy of marathon training - you sign up for both the finish line feeling and the early morning training runs.

Michael and Erik discuss how agents can shift their thinking from catastrophizing problems to focusing on action steps and opportunities. They share strategies for maintaining accountability and consistent performance.

"We're in an instant mashed potato society... I want the money, I wanna go to closings, but I don't wanna run stadiums in the middle of the night." - Erik Zimmerman

"Discipline is a choice between what we want now and what we want most." - Erik Zimmerman

"When somebody's in marital therapy, the first call is not to the realtor... It's our job to be connected with them, to be focused on the relationship." - Erik Zimmerman

Erik recommends "Die with Zero" which encourages having experiences with your money and health now rather than saving for events you may never experience.

• Erik Zimmerman: Email at [email protected]
• Michael Fanning: [email protected]

If you enjoyed this episode, please give us a thumbs up, rating, and share with others. Send topic ideas to Michael Fanning directly at [email protected].