The Windermere Coaching Minute Success Strategies Unpacked

Season 11 Episode #5. From Journalism to Real Estate: The Art of Meaningful Conversations with Posey Gruener


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Host: Michael Fanning
Guest: Posey Gruener, Windermere Summit Agent & Former Public Radio Journalist

Posey Gruener brings unique journalism expertise to real estate:

  • Public Radio Journalist (2008-2022) at WMYC (NY) and KOW/KNKX (Seattle)
  • Trained under Ira Glass, Studs Terkel, and Terry Gross
  • Inspired by StoryCorps project - recording meaningful conversations
  • Now applies these skills as a Windermere Summit agent

How recording everyday conversations between people shaped Posey's 15-year career approach.

Moving past surface-level Family, Occupation, Recreation, Dreams to genuine engagement.

Examples: "What brought you here today?" vs. "Are you looking to buy?"

Listen for tone, tempo, and pace changes that signal meaningful topics.

David Kow's concept: One person describes territory ahead, the other steers direction.

  • Universal question: "What's the timeline for that?"
  • The 6-second rule: Count to six in silence - someone will fill it
  • Permission-based questioning: "Is it okay if I ask questions?"

Deep listening helped client discover her true needs, resulting in successful purchase with $15K seller credit.

The Power of Silence: Count to 6 seconds internally - clients will naturally fill pauses with meaningful information.

Story-Based Listening: Listen for characters, scenes, timelines in client stories.

Permission-Based Approach: Get buy-in before diving deeper creates trust.

  • "How to Talk to Anyone" by Leil Lowndes
  • StoryCorps Project (NPR)

Help us grow: Rate, review, and share this episode! Comment with your conversation techniques. Have guest ideas? Contact Michael Fanning.

Remember: The goal isn't perfection - it's authentic curiosity and listening.

Be awesome, help somebody, and have a great day!


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The Windermere Coaching Minute Success Strategies UnpackedBy Michael Fanning "Windermere Coaching "

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