Michael Fanning - Host of Windermere Coaching Minute, a podcast diving deep into strategies, systems, and mindsets that separate top-performing real estate professionals from the rest.

Contact: [email protected]

Discover how the science of focus can literally transform your real estate income, backed by neuroscience research and industry data.

• Average person checks phone 96 times daily
• Human attention span dropped from 12 seconds (2000) to 8 seconds (2015)
• Multitasking reduces productivity by 40%
• Takes 23 minutes to regain focus after interruption
• Average agent closes 4-6 transactions/year vs focused agents who close 47 transactions/year
• Income difference: $420,000 annually

1. "I'm busy with transactions" → Identity: Must do everything myself
2. "I have young kids" → Identity: Victim of circumstances
3. "I'm not a morning person" → Identity: Not wired for success
4. "Real estate doesn't allow schedules" → Identity: At mercy of clients
5. "I hate being scheduled" → Identity: Structure kills creativity
6. "No one does it like me" → Identity: Only I care about quality
7. "I'm a great multitasker" → Identity: I'm different (98% aren't!)
8. "Can't afford help" → Identity: Scarcity mindset

1. Become aware of limiting identity
2. Question if it serves your goals
3. Choose new empowering identity
4. Take action from new identity

• Focus beats talent: Focused agents earn dramatically more
• Professional boundaries: Set office hours like other professionals
• Delegation ROI: $200 VA investment = $1,250 potential income gain
• Single-tasking: Deep work produces 3x more valuable output
• Identity drives behavior: Change identity to change results

• Identify your most common excuse
• Track focus interruptions for 3 days
• Test single-tasking vs multitasking
• Implement one focus-protecting strategy

Bottom Line: Success isn't about working harder—it's about focusing better on what truly moves your business forward.