Oli, Alex and Johnny from These Days Sprits discuss their journey in creating a wine-based spritz brand, wanting to reframe and redefine the spritz category, making it more accessible and approachable. They focused on creating a brand identity that is colourful, fun, and uses normal words! (Alcohol can be stuffy!)

They wanted to bring spritz into the craft beer space and serve it on tap to drive consideration and make it more desirable. They also talk about the challenges of production and the importance of having a brand home, which is their bar, to validate their idea and showcase the spritz experience.

The conversation revolves around the challenges and successes of launching a spritz brand and the importance of creating a unique and accessible drinking experience.

They discuss the validation they received from customers and the need to break the perception that spritz is only a summer drink. They also touch on the importance of marketing, collaboration, and sustainability. The future plans include expanding distribution, opening more bars, and focusing on spritz on tap.

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Season 3 kindly sponsored by