Your brand is the ngākau, or heart, of your business. On this episode of NZTE’s Investment Fix we look at the importance of getting it right, particularly when you’re entering the crowded US market. Join US-based Kiwi and brand building expert Kirsty Traill, and Eva Goicochea of maude – one of the most successful and VC-backed sexual wellness companies in the world. They explore how to build a global brand, the role it plays in raising capital, and how companies from Aotearoa can make their brand stand out in the US.