In this episode Michael talks with Kingston Wa,  7-year Broker Michelle Cook about using social media to generate business. Michelle decided in 2022 she would dive headfirst into using IG and Tic toc, and FB and take her involvement to a new level.

In a very short period, she saw that 50% of her business came from her consistent and entertaining and informative content on Tic Toc, IG and Facebook.

My takeaways from talking with here were.

Just dive in and know it isn't going to be perfect.

Consume content so you get a feel for what is working.

Stay in your lane.

Get over yourself.

Be consistent.

Get a process going so you stay on track.

To contact Michelle, you can go to her IG or TIC Toc page.IG windermere_michellecook

website. michellecookhomes.com