What should governments do to stop problems such as consumers overeating or producers polluting? Many economists would encourage what is known as a Pigouvian tax that increases the price, reduces demand and creates revenue for the government, all at the same time. But why is it known as a Pigouvian tax? In this podcast from your friendly neighbourhood economists, Pete and Gav, you will find out about the life and ideas of Arthur C. Pigou, who the tax is named after. The man who bridged the gap between Marshall and Keynes, Pigou is sometimes the forgotten man of economics and was probably the last of the classical economists but arguably his ideas about market failure are more relevant than ever. Along the way, you can test your knowledge on famous Olympians, consider whether Pigou was a misogynist and wonder how good you would be at Cumberland wrestling! As always technical support comes from Nic ‘Brailsford’ and music comes from Jukedeck. You can make your own at Jukedeck.com.