The Child Care Business Podcast

Season 5, Episode 8: Building Loyalty: Strategies for Family Retention in Child Care, with Jaime Rechkemmer


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Jaime Rechkemmer is the founder of Aim4Impact Consulting and her work in early childhood education includes helping child care centers with QRIS, compliance, professional development, curriculum, assessments, technology and more. She has worked at some of the largest child care organizations in the country, and she chairs the AI and Machine Learning Advisory Board at Watch Me Grow.

In this episode, Jamie shares her tips for how ECE leaders can build loyalty among families. And that includes staffing. 

 "You can't have a conversation about family retention and family loyalty without having a conversation about staff retention and staff loyalty," Jamie says.

Teachers play such a pivotal role in establishing family culture and family loyalty and family retention. And when it comes to creating family loyalty, it's all about culture, experience and connection.

Jamie also walks us through how to not fall victim to the biggest factors why families choose to leave a child care center: concerns about quality of care, communication gaps between staff and families and cost-related issues.

Learn more about Jamie and the work she's doing at www.aim4impact.org!

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