Welcome back to the first full episode of the new format of The Public Relations Podcast.

Today, we look at the work Twitter/X are doing to try to rehabilitate their brand with their most important target audience, their advertisers. We look at the importance of deep research in crafting compelling narratives, how to improve responses from press releases, how to work with influencers in the tech space and the importance of listening to the public and looking for opportunities in what they are saying.

And we're looking for your ideas too. To take part head to https://thepublicrelationspodcast.com/poll

A packed show with lots of actionable PR ideas to integrate into your own strategies.