In this podcast Joe Galindo hosts Patrick De Leon as our guest. Patrick is a broker with the Windermere Yarrow Bay office in Kirkland, Washington. The discussion focuses on how Patrick uses social media platforms like Facebook and Instagram to build his brand and business as a real estate agent.

Key points:

- Facebook and Instagram are the primary platforms Patrick uses for their wide reach and user engagement.

- He shares a mix of real estate content (listings, market updates) and personal/lifestyle posts to connect with his audience.

- Tactics include testimonial videos set to music, humorous real estate-themed videos/reels, and casual glimpses into his daily life.

- Consistent posting 2-3 times per week, with daily Instagram stories, helps stay top-of-mind.

- Posting between 1-2 pm Pacific time tends to get the highest viewership.

- Social media presence has helped Patrick get referrals from other agents in his office.

- He monitors his sphere's social media for life milestones to personally acknowledge (birthdays, babies, etc.)

Patrick's email ([email protected]) for anyone seeking more tips on social media for real estate.

Host: Joe Galindo

Guest: Patrick De Leon (Windermere Yarrow Bay office broker)