Independent Journalism is a critically important part of maintaining a democratic society. Unfortunately, it seems that media has become increasingly dominated by a handful of major corporations and technology companies.
In many cases, local journalism is the only remaining bridge to create an independent voice. Doug and Mark talk about the dynamics of local journalism and its importance to the community's overall health.
Doug's business specializes in partnering with companies and non-profits to capture overhead cost savings without layoffs to fund growth and strengthen financial results.
Schedule time with Doug to talk about your business at www.MeetDoug.Biz
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[Music]
[Introduction]
Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC.
Doug: Welcome to the terminal value podcast. I have Mark Garber with us. Mark is the chief publisher for Pamplin Media Group, which is a local media chain, I think you'd say for the Portland metropolitan area. And Mark and I are here today to talk about the importance of local journalism, not just to the Portland area, but really to pretty much any area. Mark, welcome to the show. And thank you for coming on.
Mark: Thanks, Doug. Glad to be here.
Doug: So tell me a little bit how has the pimply Media Group been, you know, how is the vault? Everybody wants to talk about COVID. But just in general, the, you know, the technical turmoil, the technology turmoil that's been happening for the last 15 years. How is this impacted? pamphlet? Because, of course, it's a diversified set of newspaper news publications, but there has to have been an impact.
Mark: Oh, yeah, the technology, as you know, dramatically changed what we do. And local journalism. And you know, it really goes back, Doug for 25, 30 years. If you think back to the very beginnings of, of online content, and newspapers, actually, were some of the first entities to jump into online news. You know, I started publishing news online.
Doug: Yeah.
Mark: And so we were really competing with ourselves for a number of years in terms of giving our product away.
Doug: Yeah.
Mark: Online while we were still charging people to read it in print. So but you're right, that is really accelerated. I'd say, you know, since you know, the mid 2000s.
Doug: Yeah.
Mark: It's really changed the newspaper world. And we actually, with our 25, local newspapers, we have more people now, who read us digitally than who read us in print, we still have, you know, hundreds of 1000s of people read us and brand.
Doug: Yeah.
Mark: But we have more than that, who read us online?
Doug: Yeah. yeah, that's, and yeah, I mean, what are some of the adaptations even making I mean, because, you know, I think, you know, of course, we'll get to the importance of the local journalism, because I obviously think it's important because I subscribe to the local journalists, and, you know, and to the, I actually do the all digital all access package, to subscribe, not just to the Portland Tribune and the Newburgh graphic, which is where I live, but also the broader Metropolitan papers, just because I think it's really important to understand what's happening in the different local communities. Just, you know, that tell me a little bit about, you know, just kind of a about the adaptations that Pamplin has made to, you know, to stay in the game.
Mark: Yeah, and