Summary

In this conversation, Gully Flowers talks to Joey Camire, CEO of Sylvain, who shares insights on creativity, conflict, and the importance of social responsibility in business.

They discuss his journey from neuroscience to founding a strategy and design firm, the impact of high-profile projects, and the significance of B Corp certification.

Joey emphasizes the need for diversity and inclusion in the workplace and offers advice for new graduates entering a challenging job market. He also highlights the importance of writing and communication in enhancing one's thinking and creativity.

Takeaways

• Conflict can lead to better outcomes if approached respectfully.

• B Corp certification for consultants
• Diversity in teams enhances creativity and problem-solving.
• Writing improves thinking and communication skills.
• Physical movement can enhance focus and creativity.
• Engaging with diverse ideas fosters innovation.
• It's important to call out hypocrisy in the industry.

Chapters

00:00 Introduction and Background of Joey Camire

00:23 The Importance of Strategy and Planning in Advertising

02:30 Founding Sylvain and Early Experiences

05:21 High-Profile Projects and Achievements

08:03 The Genesis of the Impact Report

08:55 B Corp Certification and Its Significance

11:46 Navigating Challenges in Professional Services

14:43 The Open Letter and Its Context

17:31 Cultural Relevance in Marketing

20:34 Conclusion and Reflections on Impact

28:02 Core Values and Company Culture

34:28 Navigating Career Challenges for New Graduates

39:25 The Importance of In-Person Engagement

47:00 Creative Processes and Personal Growth

50:04 Legacy and Being a Good Person

In this episode, Gully Flowers and Jake Neske interview GMUNK AKA Bradley Munkowitz, a pioneering designer and artist known for his work in motion design, projection mapping, and augmented reality.

GMUNK shares insights into his career journey, personal life, and the impact of AI on creativity. He discusses the importance of personal projects, the challenges of full spectrum photography, and his daily routines that help him balance work and family life. The conversation also touches on the evolving landscape of art and technology, and GMUNK's advice for aspiring creatives.

Jake Neske and Gully Flowers, co-founders of Also Known As sat down with David Lee, Chief Creative Officer at Squarespace, live at SXSW in Austin to discuss the intersection of creativity, technology, and business.

David shares insights from his career journey, emphasizing the importance of creativity in driving business success and the need for creatively trained individuals in leadership roles.

The discussion also touches on the future of work, the role of education in fostering creativity, and the evolving landscape of C-suite roles.

Takeaways

• Creativity is essential for business success.

• The entrepreneurial itch drives innovation.
• Creativity should be viewed as a competitive sport.
• In-house creativity can rival external agencies.
• Education should focus on fostering creativity and critical thinking.
• Human craft will be the new luxury in the future.
• The future of work will prioritize creative jobs.
• Leadership roles will increasingly require creative thinkers.
• The next five years will be crucial for the evolution of creative roles.

We had the pleasure of sitting down at SXSW with Paulie Dery, Chief Marketing Officer at AG1.

Paulie shared his insights on brand building, the importance of knowing your audience, and the relationship between creativity and performance marketing. He discusses his journey from R/GA to Uber to Yeti and now AG1, the significance of community engagement. Dery emphasizes the need for brands to stay true to their identity while adapting to market changes and highlights the role of creativity in driving business success. In this conversation, Kerrie Finch, Paulie Dery, and Gully Flowers explore the dynamics of community engagement, the importance of targeting core audiences, and the cultural differences in advertising between Australia and the U.S. They discuss the journey of moving to the U.S. and the role of technology in enhancing creativity. The conversation also delves into the significance of creative leadership, the shift towards in-house teams, and the importance of process in fostering creativity. They reflect on the role of marketing in business, learning from mistakes, and the necessity of justifying creative investments. The discussion concludes with insights on creating meaningful brands and empowering young creatives.

Takeaways

• Know who you are and who you're not.
• Focus on your core audience to build a strong brand.
• Community engagement is crucial for brand loyalty.
• Creativity drives success in marketing and advertising.
• Transitioning between brands can reveal valuable insights.

• Performance marketing should complement brand building.
• Building relationships with ambassadors enhances brand authenticity.
• Understanding community needs can guide product development.

• Creative leadership is crucial for brand success.
• In-house teams can streamline creative processes.
• Understanding the business is key for agencies.
• Mistakes are valuable learning opportunities.
• Brand energy is a KPI
• Empowering young creatives leads to innovative ideas.

Peter Giorgi has led marketing for some of the world’s most recognized brands, from Bacardi to Celebrity Cruises, and now as SVP of Marketing at Rocket.

LIVE from SXSW, he joins Second Wind to share what it really takes to lead with bravery and creativity in a world obsessed with data.

In this conversation, Peter reflects on:

• Reinventing Bacardi while staying true to its heritage

• How Celebrity Cruises found cultural relevance through bold ideas

• Why the best briefs should “pick a fight”

• The role of instinct in an industry ruled by metrics

• What bravery looks like in marketing leadership today

A candid conversation about risk, reinvention, and the art of creating brands people actually care about.