Secrets & Lies: Humanity + the Machine

In this bonus episode, we revisit the insights from our previous Secrets & Lies report – Ageless & Booming. This looks at how the over 50s are mistreated and often ignored by the marketing world. WPP AUNZ’s Chief Strategy Officer Rose Herceg is joined by Jacquelyn Cottam, Creative Team Leader at Ryman Healthcare, and Kim Pick, Executive Creative Director VMLY&R, to discuss their partnership. 

Data and insights are only valuable when animated through a lens of creativity and action. In this episode we speak with some of the WPP AUNZ brains behind Secrets & Lies Applied, a WPP AUNZ think tank using insights drawn from the research and applying them to solve business and social problems through creativity and collaboration. Rose Herceg, WPP AUNZ’s Chief Strategy Officer, and whiteGREY’s CEO Lee Simpson, chat with young minds from across WPP AUNZ about the research insights, the best ideas they’ve developed together, and why the intersection of technology and humanity is such fertile ground for creativity. Special guests include: Marco del Castillo and Rebecca Drummond (Strategy Directors, Wavemaker) and Jack Burton and Lucas Fowler (Creatives, Ogilvy Australia). 

In this episode, we tackle the thorniest of all issues relating to our increased use of and reliance on technology – what does it mean for the future of work? Rose Herceg, WPP AUNZ’s Chief Strategy Officer, and Scentre Group’s Bronwyn Cooper explore what we’ve learned from the COVID-19 crisis and the impact it could have on how we work and collaborate.

The volumes of data being gathered and analysed mean that algorithms often know us better than we know ourselves. But our research shows that brands and organisations must constantly balance the desire to deliver personalised service with the need to respect privacy. WPP AUNZ’s Chief Strategy Officer, Rose Herceg, is joined by Aaron Boekestein, Head of Agency Partnerships at Google Australia, and Katie Rigg-Smith, CEO Mindshare Australia, for a chat about predicting and interpreting online behaviour.

Artificial intelligence has quietly moved from science fiction into the background of everyday life. Lee Hickin, National Technology Officer at Microsoft Australia, and Adam Good, WPP AUNZ’s Executive Director Marketing Technology, discuss the AI trends that they’re most excited about and the role of industry in using data responsibly with WPP AUNZ Chief Strategy Officer, Rose Herceg.

Technology’s habit of constantly changing our personal and professional lives has only been accelerated by COVID-19. While most people in our research saw the benefits of technology, concerns remain about data privacy and its impact on the future of work. Host Rose Herceg, WPP AUNZ Chief Strategy Officer, chats through these and other ethical dilemmas with Dr Matt Beard, a Fellow at The Ethics Centre, and Pat Crowley, CBA Lead at Ikon.