In this episode, we sit down with Cheryl and Sammy Lasker, the powerhouse couple behind Rush King Promotions. With over 20 years of experience, they share the raw, real, and often hilarious journey of running a business together—from their first major client, the Bank of Nigeria, to navigating the chaos of COVID-19 while holding their team together and reinventing their business model. They open up about the challenges and rewards of working with your spouse, the importance of pivoting under pressure, and how a single mug order led to a game-changing corporate account. This is more than a story about promotional products—it's about heart, hustle, and building something lasting. Tune in for an episode full of laughs, lessons, and inspiration.

00:00 Introduction and Initial Banter

00:32 Meet the Power Couple: Sammy and Cheryl

01:16 The Dynamics of Business Partnerships

01:58 Balancing Personal and Professional Lives

05:59 Insights into Rushing Promotions

13:15 The Bank of Nigeria Story

18:44 Unexpected Encounter on a Flight

19:53 Nursing Home Orders and Admission Kits

20:55 Balancing Business and Direct-to-Consumer Sales

21:36 Challenging Customers and Surprising Outcomes

28:10 The Impact of COVID-19 on Business and Personal Life

33:35 Innovative Solutions During the Pandemic

37:04 Reflecting on Business and Personal Growth