In this episode we tackle the age old question How do Koreans avoid wrinkles?

In this refreshing episode of “Secrets of K-Beauty” we delve into the cool world of refrigerating sheet masks, uncovering the facts behind this trendy skincare practice. Do You Need to Put Sheet Masks in the Fridge? Is applying a chilled mask to your face just a fleeting trend, or does it offer genuine benefits for your skin? With insights from dermatologists and skincare experts, we explore the pros and cons of this beauty hack, answering the most frequently asked questions about the practice. Plus, we introduce our listeners to Sonagi, a Korean sheet mask subscription box designed for the UK market, offering a convenient way to enjoy high-quality sheet masks at home. Whether you're a seasoned skincare enthusiast or new to the world of sheet masks, join us as we investigate if it's worth giving your beauty regimen a cold twist. Share your thoughts and experiences with us, and find out if chilling your sheet masks is the cool new thing your skincare routine needs.

Dive into the innovative heart of Korean Beauty with Episode 2 of the “Secrets of K-Beauty” podcast. This episode uncovers the science and stories behind K-Beauty’s most unique and groundbreaking ingredients, from snail mucin to bee venom.

In this episode of the “Secrets of K-Beauty” podcast, join your host as we embark on a journey through the intriguing world of Korean beauty and its meteoric rise in the UK. From the early influences of the Hallyu wave to the pivotal role of social media in sparking curiosity and conversation, we delve into how K-Beauty has not only introduced innovative products and practices to the UK but also transformed beauty routines with its unique philosophy centred around care, quality, and community. We’ll explore the significant impact of cultural exchange, K-Beauty boxes, the evolution of consumer expectations towards more sustainable and inclusive beauty standards, and how K-Beauty continues to lead with its pioneering approach to skincare and technology. Featuring insights from industry experts, personal transformation stories, and a look at the future trends shaping the global beauty landscape, this episode is a deep dive into the ongoing love affair between the UK and K-Beauty. Discover how Korean beauty has redefined the essence of skincare and self-care, influencing not just the products we use but also our approach to beauty and wellness.