The Business Strategist With Adam Strong

Secrets to Building Unforgettable Brands

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Would you like to learn how to stand out and creating that differentiating factor?

In this podcast episode, Adam interviews Daphne Diluce, an award-winning international designer and brand expert. They discuss the importance of emotional connection in branding and how to stand out in a crowded marketplace. 

Daphne emphasises the need for clarity and direction in branding, as well as the importance of understanding brand triggers and creating a consistent brand message across all touchpoints. 

She also highlights the value of innovation without losing the essence of the brand. 

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103


Takeaways
  1. Why emotional connection is key in branding and can lead to raving fans and loyalty.
  2. How to stand out in a crowded marketplace, brands need to focus on the quality of their offerings and the feeling they evoke in customers.
  3. Understanding brand triggers and creating a consistent brand message across all touchpoints is crucial.
  4. Innovation should be introduced without losing the essence of the brand.
  5. Brand vs branding 
    6. Timestamps


    00:00 Introduction to Daphne Diluce

    04:15 The Importance of Branding in Today's Market

    05:07 The Difference Between Brand and Branding

    13:35 Syncing Brand Messaging Across Touchpoints

    23:23 Building Emotional Connection with the Audience

    35:16 Introducing Innovation Without Losing Brand Essence

    42:41 Improving Your Brand


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      4. ABOUT THE GUEST

      My Yes factor event 

      https://www.eventbrite.com/e/branding-course-the-yes-factor-creating-a-winning-brand-plan-in-a-day-tickets-991288238807

      LinkedIn: https://www.linkedin.com/in/daphnediluce

      Website: https://www.daphnediluce.com


      ABOUT THE HOST

      LinkedIn: https://www.linkedin.com/in/adamistrong

      Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

      Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

      Learn more about your ad choices. Visit megaphone.fm/adchoices

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      The Business Strategist With Adam StrongBy Adam Strong
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