Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! If I asked you to make a list of the fastest-growing supplement brands of the 2020s, I’d consider you downright silly if you didn’t include the name Bloom. Excuse the punny joke, but if you weren’t aware…business is absolutely “bloom’in” at the supplement brand that Greg Lavecchia (Bloom CEO & Co-Founder) created with his wife and fitness influencer Mari Llewellyn. In our conversation, Greg and I cover everything from Bloom’s "overnight success" and how the power of an audience-first CPG strategy propelled the early days to how 2020 changed everything for the company...in a good way. We also deep dive into Bloom’s exceptional strategic alignment between its digital marketing playbook, sales channel strategy, and its Greens & Superfoods product. But these are just some of the fascinating topics we spoke in our conversation together...

Thank you to Synergy Flavors for supporting this Pivotal episode.

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