See It To Be It

See It To Be It

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See It To Be It episodes

  • Episode 25: On The Spot Featuring Christine Celis and Daytona Camps; the beer-brewing mother-daughter duo of Celis Brewery

    On today's episode of On The Spot, we sat down with Christine Celis and Daytona Camps, the beer-drinking and beer-making mother-daughter duo of Celis Brewery. In 1965 when Christine was four years old, her father Pierre, opened Brouwerij Celis in his hometown of Hoegaarden, Belgium. Then in the early nineties, he flew to the United States smuggling in his tube-socks the original yeast strain he had been using to brew his world-famous Belgian-style Wit beer for the past 30 years. The first Celis Brewery, and also the first craft brewery in Texas, opened in 1992 to instant success, but after over a decade, he begrudgingly sold the brewery to a mainstream company. After nearly 17 years of fighting for the name back, Pierre's legacy lives on through his daughter and granddaughter and Christine is now the owner of Celis Brewery in Austin, Texas.

    _"After my dad passed away in 2011, I really wanted to continue his legacy because I wanted to make sure that he was not forgotten.

    He contributed too much to the culture, not just in Texas or the US, but actually worldwide." _

    For Daytona, legacy is what it’s all about.

    "I was junior in high school, and at the time everyone was trying to figure our what they were going to do and I actually had no idea what I wanted to do. And unfortunately at that same year, my grandfather had passed away and there was bunch of people that would contact my mom and give their condolences and share their stories and their experience with my grandfather and all this inspiration that he gave just really motivated me. I was just so interested in the concept of beer, it’s pretty much like an art form. You know you can pretty much create whatever you want with four main ingredients, but you can add this and be creative, innovative."

    On speaking about how much the beer indistry has progressed for women, Christine says,

    _"When I started in the 90 here, that’s when it was a no-go, women were absolutely not accepted in the brewing industry. It was so hard to find a woman in that field… Now you’re gonna find a whole lot more brewers, it’s so much more accepted. And actually, there’s a lot of men that really appreciate women being in this field."

    _

    As younger woman in the beer industry, Daytona explains that the industry is more of a community.

    "It’s nice though at the end of the day, we all hang out, we all support each other. If you need some malt, I mean, I can give you some of that. It’s nice that it’s a very communicative industry, and that’s what, I think, really sets us apart from a lot of other industries out there."

    What's next for Celis?

    In this episode they reveal what their next plans are to improve the ATX brewery by building an outdoor biergarten with an area for food trucks and a family area and even a museum featuring the original equipment from the Brouwerij Celis brewery.

    Key Takeaways:

    Christine says,

    _"Never ever take any short cuts. Make sure you do this, again for the right reason. Just make sure that your product is always consistent and it has high-quality product.

    Just make the product like it’s supposed to be." _

    Daytona attributes her success to the role models her mom and her grand-father were for her and their determination to make their dreams come true.

    "Never give up, no matter long how long it takes."

    ICYMI: Make sure to check out Christine and Daytona's On The Dot #WomanToWatch feature on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes with On The Dot!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    Tune in next Thursday when we sit down with Brittany Packnett, known for her work as the National VP for Teach for America, co-host of Crooked Media’s Pod Save the People podcast, and outspoken intersectional #BlackLivesMatter activist.

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    21 min
  • Episode 24: On The Spot Featuring Lolis Garcia-Baab, Movement Media Director and Spokesperson at Girl Scouts USA

    On today's episode of On The Spot, we sit down with the incredible powerhouse Lolis Garcia-Baab, Movement Media Director and Spokesperson at Girl Scouts USA. As the Movement Media Director, she is responsible for planning, directing and managing all the marketing and communications of the council. Lolis has a history of helping young women; prior to joining the Girl Scouts, she helped found a conference called the Girls Now! Conference after her daughter was being bullied in school and she couldn't find any adequate resources or assistance to help. This one-day event explores the issued of bullying, body image and being a girl.

    "I think that raising another human being is probably the greatest calling that another human being can have. I think it’s also the hardest job I’ve ever had. And the most thankless."

    Lolis earned her BA in Liberal Arts and her BS in Communications, and one of her first jobs was as a radio host for a radio show called "The Ladies Room with Lolis." She thought there was something missing in the radio community: a woman's touch. Because she lived in both Mexico and the US, Lolis has a strong understanding of the Latino culture and its impact on mainstream society.

    "For me, the superpower for women is to see the big picture."

    Key Takeaways:

    "I do think that women have this unique ability to see the world through the prism of what’s good for my family, what good for my community, what’s good for the world."

    You can purchase the book Lolis mentions, Reviving Ophelia: Saving the Selves of Adolescent Girls, here on Amazon!

    Make sure to catch Lolis' upcoming #WomanToWatch feature in our email newsletter and daily podcast, Four Minutes With On The Dot! Not subscribed? But like, WHY? Subscribe today and join our #girlgang.

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    Tune in next Thursday when we sit down with the beer-brewing, mother/daughter dyanamic duo, Christine Celis and Daytona Camps!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    Special Guest: Lolis Garcia-Baab.

    33 min
  • Episode 23: On The Spot Featuring Maria Orozova, Founder & Chief Creative Officer of MODintelechy

    On today's episode of On The Spot, we sit down with the Founder & Chief Creative Officer of [MODintelechy](modintelchy.com), a full-service, data-driven creative marketing agency. Together with her team, they create smart solutions, optimizing marketing programs that strengthen profitable relationships between client and customer.

    "I’ve always known that I would be entrepreneur. I remember When I was a kid, I used to always tell my parents ‘well one day when I have my own company… you know, I’ll do x, y, and z.’"

    Maria has more than a decade of experience developing advertising and branding campaigns for local and national clients.

    _"I started the Mod Studio in 2008. When everyone said don’t quit your jobs, we’re going into a recession, so I thought it was the genius thing to do to just quit my job."_

    Soon after she joined forces with her entrepreneur husband to create what is now known as MODIntelechy.

    "I wasn’t planning on starting my business at 25, but it just kind of happened."

    She was named an Austin Under 40 Awards winner, which is awarded to Austin's emerging business and community leaders. Maria also serves on the board for The Art Institute of Austin and the Board of Directors for the Girls Empowerment Network. Maria calls herself "unemployable," saying she always had gut feeling there was "something else" for her, as she's always had an entrepreneurial spirit. She started her business so that other enterprising leaders could launch their careers, projects of impact work to make a discernible difference, and is a place she wants to be every day.

    Key Takeaways:

    In everything that I do, I just want to make the most impact.

    Any opportunity that I get, I always say yes and then figure out how to do it on the back end.

    ICYMI: Make sure to check out Maria's On The Dot #WomanToWatch feature on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes With On The Dot!

    On our website, OnTheDotWoman.com, Maria shares with us her five tips to prepare yourself to be a successful entrepreneur as a prequel to the other lists out there and a means to prepare you to market your business and for the success that follows.

    _"There are tip lists all over the internet on how best to market your business. Be it five 'powerful', 'low-cost' or 'fun' ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and, therefore, unprepared to make use of the advice." _

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    Tune in next Thursday when we sit down with Lolis Garcia-Baab, the Movement Media Director and Spokesperson for Girls Scouts USA!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    Special Guest: Maria Orozova.

    21 min
  • Episode 22: On The Spot Featuring Cameron Cruse, co-founder of R. Riveter

    On today's episode of On The Spot, we sit down with Cameron Cruse, the co-founder R. Riveter, a company founded by military spouses for military spouses.

    R.Riveter provides remote employment opportunities for military spouses from all over the country. Cameron Cruse faced a problem common to those who marry into the military: it's hard to find a job and build a career when your partner's military service require relocating frequently. So she teamed with fellow military spouse Lisa Bradley to put people like themselves to work making high-end handbags. Cameron met Lisa when both of their husbands were stationed in Georgia. They'd heard about the Create Jobs for USA campaign, which sparked their business model. They started in 2011 and created a Kickstarter fund in 2014, helping their hobby grow into a full-blown enterprise. In 2016, the two women pitched the idea on the popular show Shark Tank, and the experience helped teach them how to keep their momentum going. In 2017, the company's net revenue was $2.3 million.

    Key takeaways:

    > “You have to stay hungry… Anytime you get comfortable or you start to slow down, you’re ultimately going backwards.”

    ICYMI: Make sure to check out Cameron's On The Dot #WomanToWatch feature alongside her co-founder Lisa Bradley on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes With On The Dot!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    Tune in next Thursday when we sit down with Maria Orozova, founder and Creative Chief Officer at MODIntelechy!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    Special Guest: Cameron Cruse.

    22 min
  • Episode 21: On The Spot Featuring Alta Alexander, owner of Altatudes boutique

    We're starting 2019 with fashion and flare! Our very first guest on the show is Alta Alexander, the founder and owner of the up-scale east-Austin boutique, Altatudes!

    Alexander found the inspiration for Altatudes nearly 17 years ago, when her now husband asked her if what she would do if she were an entrepreneur.
    Alta earned her Bachelor's in Business and Communications, then held a number of managerial positions at high-end boutiques and department stores.

    On working in the corporate tech world she says,

    > "I believe, just thinking about it and looking back, as soon as I got to whatever room I was in, that’s what I would do. I would go to another woman. I felt more comfortable, of course, with someone who was like me.”

    Her store has given her the opportunity to live out her childhood dream, but also to provide others the opportunity to expand on their own "tude," or their style. Alta styles customers to achieve their fashion goals, whether it's for an upcoming event date or work presentation. Alta says she gets her style inspiration from her mom and grandmother. On the side, Alta gives back to her community, which she says is integral to the boutique's success.

    _"In my earlier career life, yeah, there were lots of times I was the only African-American in the room. And these were some of my first introductions to just kind of pushing through the fear, you know, just making sure that you just don’t become a wallflower. Just because you’re the only one of a certain hue in the room. And I would tell myself as I was going to whatever event, so you’re gonna probably be the only one, so you’re going to have to deal with it. And luckily people were pretty embracive.” _

    “I wanna be here every day, I wanna be here everyday so that I can really meet and engage with my customers. So that’s really big for me. I like to be able to at least know that since I’m horrible with names, always have been, but I can tell you the dress that you liked, and I can usually tell you the dress that you’re probably gonna get because I’ve seen you come in before, which things you kind of gravitate to, so I like having that kind of reference point.”

    Key takeaways:

    _“There are going to be many many points of fear, and I just say push through the fear."

    _

    ICYMI: Make sure to check out Alta's On The Dot #WomanToWatch feature on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes With On The Dot!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    Tune in next Thursday when we sit down with Cameron Cruse, the co-founder of R. Riveter!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    Special Guest: Alta Alexander.

    20 min
  • Episode 20: BONUS MINI-EPISODE! On The Dot Yearly Recap

    In today's bonus mini-episode of On The Spot, (and also our 20th episode!) we are looking back at an incredible year of women's empowerment.

    From our website getting a much needed facelift to the all new content now available from some of our key partners including critically-acclaimed author of All In: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World, Stephanie Breedlove to the former CTO/CIO of Estee Lauder and newly appointed Chief Information Officer of Infrastructure at Santander Bank, Rhonda Vetere.
    This year we also debuted our new weekly article series The Motivated Millennial, written by our very own editor and content strategist, Sheena Sharma.
    We also hosted our very first See It To Be It Success Summit in Austin, TX with 7 panels, 1 workshop, and 28 speakers including Brooklyn Decker, Wendy Davis, and Jehmu Greene! WOW!
    It's been quite a year with massive changes and it's only getting better as we give you a sneak-peek at what's ahead.

    Make sure to tune in next week when we sit down with the fabulous fashionista and owner of Altatudes, Alta Alexander!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast _Four Minutes with On The Dot _where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    9 min
  • Episode 19: On The Spot Featuring Andrea Dinnick, founder and CEO of DESAVERY

    In today's episode of On The Spot with Melinda Garvey, we sat down with Andrea Dinnick, the CEO & Founder of DESAVERY.

    DESAVERY is a wellness brand of serums specially formulated with botanical ingredients to enhance the body's inherent biochemistry. It's skincare that goes beyond the surface to enrich body, mood and mind. Jill says she's always had an entrepreneurial streak and she loves building and creating things, so the idea of starting her own businesses was never a foreign concept for her. She co-founded a business several years ago, and when the partnership stopped working, she made the difficult decision to walk away. Slowly, she put together the pieces of DESAVERY, and while she thought the revenue and sales would be the best part, the best part is when someone tells her how much they love the product. At 50 years old, she now posseses the energy and self-confidence to run her own business.

    "I find selling and talking about my products very easy. Put me in a room in front of a thousand people and I'm so hapy to talk about it. Most people would have a hard time with that, or many would. But then there's other things that I'm very cautious with in terms of growing the business, and that's something that I've got to get over.

    There's always going to be things that you're uncomfortable with and you have to recognize that and kind of cut the emotion out of it and say, 'this isn't about feeling comfortable or uncomfortable, you need to do this for your business, so just get out and do it."

    Key takeaways:

    "Just get out and do it. Talking about it and harboring some secret desire to do something or thinking you've got half an idea buy you're not really sure, I kind of want to say to people, 'well you're not going to get to the whole idea until you start trying to execute half of that idea because then the other half may come along and you don't know until you start doing it.

    There is no half-way doing this. You can have half an idea and start developing to get to the whole idea but you can't do it unless you start, and you have to start."

    ICYMI: Make sure to check out Andrea's On The Dot #WomanToWatch feature on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes With On The Dot!

    A few months into her new venture, Andrea found herself in the grocery store around 7 pm surrounded by her neighbours who were returning home at the end of their workday. In that moment, she saw everything she missed about not working in an office: stylish clothes, smart brief cases and blow-dried hair. Since she knew she wasn’t going to be getting an office anytime soon, she made working from home work for her. Click here to learn more about how you can make working from home work for you!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    In observation of the Christmas holiday, we will not be airing a new episode next Thursday, December 27th. Instead we will be speinding time with our family and loved ones. From all of here at On The Dot, we wish you a very Merry Christmas and a very Happy Holiday season.

    Special Guest: Andrea Dinnick.

    23 min
  • Episode 18: On The Spot Featuring HeHe Stewart; Maternity Concierge, Doula, and founder of Tranquility by HeHe

    On today's episode of On The Spot with Melinda Garvey we sat down with HeHe Stewart, the founder of the Boston-based Tranquility by HeHe.

    Tranquility by HeHe is a Maternity Concierge, Doula and Birthing Service whose mission is to provide high quality, holistic, individualized doula services to families in an empowering and nurturing environment. As a doula, HeHe says she got into this line of work because she wanted to see women take control of their pregnancies, births and postpartum experiences.

    "Just because you choose a birth option that isn't what the people around you want you to do, first of all listen to that sentence, but just because the people around you aren't getting what they want from you in your birth, that doesn't mean that you don't have choices or that you can't take control of your birth."

    She wants birth to be a gentle and empowering process, rather than one of fear and anxiety. HeHe has been in Early Childhood Education for many years, and saw that parents entering the work force after their maternity or paternity leave felt lonely and unsupported, prompting her to look into how she could bridge that gap. HeHe says one of the biggest challenges of her business is educating the general public on what a doula is, the support they provide and what benefits can be achieved by using them. HeHe says if she could go back in time and start over, the only thing she would have done differently is to do deeper research into the industry both in general and her region of Boston. With better research, she says, she could have spent more time reaching her target market and specializing in her particular areas of expertise.

    "I've always been this person that challenged the norm and I always was that child that [asked] 'but why?' If you can't do something, why can't we do it? Is there a way that we could do that? As a child, adults try and squish that, right? They want a really obedient child. Luckily, there are children like me for whom that only fuels our fire. So I was obedient and I knew if I could just get out of high school I could do my own thing. If I could just get to college, I could do my own thing. If I could just quit my job and open up TBH, I could do my own thing. I've always been that person."

    Key takeaways:

    "If you don't believe in yourself, nobody else is going to. If you don't believe in that thing that you're selling, in your program, in your product, in your idea, who is going to believe in something that the creator doesn't even believe in? You have the believe in yourself."

    "Find your tribe, love 'em hard, it's my whole life's motto - life was not meant to be lived alone, surround yourself with people."

    _"Be intentional. Be intentional about everything. Think about your choices. When you let go of the intentionality in your life, you're letting go of the control. You're putting that power into someone else's hands. If you're comfortable doing that, go for it, one-hundred percent, but don't ever forget it's never too late to pull that power back in and say 'actually, I want to explore my choices here, I wanna see.' Be intentional, it's never too late to change your mind. Listen to your gut and do your work because you get to control your life in more ways than a lot of people realize and it starts with intention." _

    -

    Special Guest: HeHe Stewart.

    27 min
  • Episode 17: On The Spot Featuring Valerie Sarron, owner of VS Photography

    On today's episode of On The Spot with Melinda Garvey, we sat down with Valerie Sarron, the owner of VS Photography, a photography studio that specializes in beauty and boudoir. Valerie says she knew she discovered a medium she was passionate about after photographing one of her first boudoir sessions with a close friend in preparation for her wedding day. When news of her client's session spread, soon all of her friends were requesting to book theirn own boudoir experience with her, which is when she realized she could make a business out of it.

    "A lot of my sessions become very emotional for both me and the client. Whether we're getting over and insecurity or just highlighting your confidence that was already their, it's just a really empowering experience on both sides."

    She says if she could go back in time to the early days when she was starting out, she'd tell herself to not be so scared to make the big jump into owning a business. Boudoir photography is an intimate interpretation of portraiture and encourages women to embrace their confidence and unique beauty while creating lasting memories. Valerie knows how important it is to make her clients feel comfortable as soon as they walk in the door. Her professional background involves blogging and editing, which is what she studied in college.

    Key takeaways:

    _"I think in the beginning stages (of entrepreneurship), you kind of lack the confidence of just what you're putting out there. I remember in the beginning, I wanted everything to be absolutely perfect before I started. I didn't even start marketing myself before I had everything; all my gear, all of my website looking perfect, my studio, all my forms, just every little detail had to be absolutely perfect before I could begin creating. And I think that's a common thing that happens with creative business in particular. I think that people think everything has to be in place before they can begin, and if I could go back and sort of start over, I would just start so much sooner. You grow your business little by little, and learn from those beginning stages. You don't have to have this entire huge business plan already before you can start creatingand really putting yourself out there." _

    ICYMI: Make sure to check out Valerie's On The Dot #WomanToWatch feature on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes With On The Dot!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    Special Guest: Valerie Sarron.

    19 min
  • Episode 16: On The Spot Featuring Ciara Donlon, founder and CEO of Theya Healthcare

    From corporate online marketing to post-op lingerie, we sat down with our first international guest, the founder and CEO of Theya Healthcare, Ciara Donlon.

    The idea for Theya Healthcare came about in 2012, when Ciara was running her own successful lingerie shop in Dublin. Breast-cancer survivors regularly came in looking for post-surgery bras but she was unable to find a product that really met their needs. Seeing the amount of distress this caused these women, who were already going through such a difficult time, Ciara decided to see if she could create a post-breast-surgery bra that put their needs first. With the input of 80 breast-cancer survivors in Ireland and the U.K., as well as advice from health-care professionals, Ciara developed an innovative range of post-surgery lingerie.

    "That's what makes me get out of bed every morning, is 93% of our customers highly rate our bras. They love them because we just listened."

    The bras and briefs are ideal for women who have undergone any type of breast, thoracic, pelvic or abdominal surgery. They are also a perfect choice for women who are receiving chemotherapy or radiotherapy. The range, which is made from a unique bamboo mix fabric, promotes healing, offers exceptional comfort and functionality, and looks beautiful. Ciara chose Theya, the name of a Hindu goddess of power, to honor the strength of the women who inspired the brand. The plight of these women is one particularly close to Ciara’s heart, as her grandmother, Rose, the inspiration for the company’s logo, underwent a double mastectomy during her breast-cancer treatment. Today, Theya Healthcare recognizes that its unique fabric and design process has potential to help many more people. As well as extending its post-surgery range of lingerie, it plans to develop further ranges that will have a positive impact on health and well-being throughout the world.

    "You hear that too much - that something that a woman needs or wants is just overlooked, it's just not taken seriously. So that's what we've done. We've taken her seriously and that's the whole ethos of our company. The company is called Theya because Theya is a goddess and I wanted to represent female strength. It's all about women, our company."

    Key takeaways:

    "If there are any budding entrepreneurs out there, talk to whoever your target market is first and you just have to suck it up if your idea is not really an idea."

    ICYMI: Make sure to check out Ciara's On The Dot #WomanToWatch feature on our website OnTheDotWoman.com and on our daily newsletter and podcast Four Minutes With On The Dot!

    Looking for more inspiration, advice and direction? Subscribe to our daily email newsletter and podcast Four Minutes with On The Dot where we provide you with the tools and motivation you need to get out there and be the badass babe you were meant to be. Sign up here!

    We are focused on your success, so let us know what you think by chatting with us at @onthedotwoman on Twitter, Instagram, and Facebook. We’d love to hear your voice!

    Special Guest: Ciara Donlon.

    31 min

About See It To Be It

From the publisher's feed

See It To Be It is an interview podcast hosted by the founder of On The Dot Woman, Melinda Garvey. On The Dot is a women's empowerment organization dedicated to uplifting and empowering women. In this interview series, we sit down with some of the most intriguing and inspiring female role models in the world today.