See You on the Bookshelf

A few updates from 2021 and a sample of my new podcast, BookSmitten.

Full Transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/epilogue-and-a-new-podcast/

Listen to BookSmitten: https://booksmitten.us

There’s the publisher—the publishing house, a company that puts out books—and then there’s the publisher—a specific person and role within that company. In this our final episode of See You on the Bookshelf, we speak to Lauri Hornik, President and Publisher of Dial Books for Young Readers, and we reflect on the overall journey of See You in the Cosmos from manuscript to printed book.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/15-the-publisher/

This week we talk once again with our Penguin Young Readers publicists Lindsay Boggs and Kaitlin Kneafsey, and with our sales rep John Dennany, about putting together the book tour—one that, for a debut Middle Grade author like me, involves fewer bookstore events and more school visits and dinners with booksellers.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/14-the-book-tour/

We’ve talked a bit about marketing in past episodes; this week we go more in depth with Julia Teece from Penguin Random House (UK) and Alexis Watts from Penguin Young Readers (US). We talk about how Marketing works with Publicity on a campaign, about selling into Schools and Libraries through both in-person events and the online Penguin Sneak Peek (such as this video for Spring 2017 featuring See You in the Cosmos), and about awards and the longer sales cycle for children’s books.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/13-the-marketing/

See You in the Cosmos is on the shelves of most bookstores in the English-speaking world. But it doesn’t get there automatically. Booksellers have to decide to stock it. And convincing them to stock it is in large part the responsibility of the publisher sales rep. This week we talk to John Dennany of Penguin Random House Books for Young Readers about the on-the-ground work of traveling to bookstores, giving sales presentations, and about how he knows when a book might be poised to take off.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/12-the-sales/

See You in the Cosmos has been reviewed in newspapers and magazines like The Wall Street Journal, The Guardian, and TIME for Kids. But media coverage around this book and others like it don’t happen by accident; they come as a result of the persistent efforts of the book publicist. This week, we speak with not one but three publicists: Lindsay T. Boggs and Kaitlin Kneafsey of Penguin Young Readers (US), and Sophia Rubie of Penguin Random House Children’s (UK). We learn about their paths in the industry, about crafting pitches that cut through the noise, and about the challenges and merits of doing publicity for children’s books.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/11-the-publicity/

This past Thursday and Friday, I was in San Antonio for TLA—the Texas Library Association’s annual conference. I brought my microphone. In this episode, we talk to librarian Curren McLane, a member of TLA’s planning committee, and to Venessa Carson, who is part of the School and Library Marketing team at Penguin Young Readers . We also get an airport-hot-take from Marissa Grossman and Kate Meltzer, two Penguin editors who were also in attendance, and, in my downtime, I roam the main exhibition hall.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/10-the-librarian-conference/

See You in the Cosmos was born out of audio; the novel is written as transcriptions of the recordings that the main character, Alex, is making on his Golden iPod. This week we talk to Karen Dziekonski, producer at Penguin Random House Audio and Listening Library, about bringing these “transcripts” alive for the audiobook. Karen goes into her time with StoryCorps, as well as the challenges of casting Alex. We also hear a couple auditions from Jason Culp and Robert Fass for an unusual supporting character, and an excerpt of the finished audiobook, narrated by Kivlighan de Montebello and recorded at CDM Studios.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/9-the-audiobook/

This week on the podcast we talk once again about design—the design of the book’s interior. We hear from Jason Henry, senior designer at Dial Books for Young Readers, about the invisible work that goes into turning the Word-doc manuscript into a printed book.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/8-the-interior-design/

You’ve met my editors; now meet my copyeditors. This week we hear from Regina Castillo, Copy Chief at Dial Books for Young Readers, about what copyeditors do, and we also chat with Wendy Shakespeare, Senior Editorial Manager at Penguin Random House Children’s UK, about anglicizing American books for a British audience.

Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/7-the-copyediting/