Seeblue Smarts B2B Marketing Podcast

In this episode of Seeblue Smarts, Orla is joined by Salesforce's Ed Armishaw, who has over 17 years of sales experience. They discuss how buying behaviours are changing, and how salespeople can adapt their approach to stay ahead of the game in 2023.

In this episode of Seeblue Smarts, Luke and Jake talk all things scaling and efficiency. They discuss the importance of alignment in your programme, the best place to start with ABM, and how to drive efficiency throughout your programme.

In this episode of Seeblue Smarts, Helen is joined by Jake Bird, Seeblue's Head of ABM, to talk all things orchestration. They discuss the importance of orchestration in ABM programmes, the common pitfalls, and how to avoid them.

In this episode of Seeblue Smarts, Orla is joined by Luke Porter, Seeblue's Director of Strategy and Growth, to talk about how the looming recession could impact marketing strategies in 2023, and the key things to remember to stay on track.

In this episode of Seeblue Smarts, Helen and Orla discuss three barriers to a successful ABM programme, and how to overcome them.

In this episode of Seeblue Smarts Orla was joined by Praj Gadtaula, Founder & CEO at research-backed insights company Business Brainz to discuss customer insights and the importance of extracting real value from customer and market data.

In this episode of Seeblue Smarts Orla was joined by Julia Phillips, entrepreneur and event expert, owner at Potting Shed Event Academy to discuss the reemergence of in person events and how businesses are adapting to the changing landscape.

For this episode of Seeblue Smarts Helen was joined by Fiona Hopkinson, Head of Strategic Communications here at Seeblue, to discuss the power of positive psychology when it comes to marketing and steps you can take in your business.

For this episode of Seeblue Smarts Orla was joined by Sarah Whipp, CMO of Callsign, to discuss the impact of external investment on marketing leaders, and the scale-up marketing industry in general.

In this episode of Seeblue Smarts Helen is joined by Victoria User, CEO at Gingermay - an award winning PR agency - to discuss how to get your brand noticed in the tech sector.